Hill+Knowlton Strategies Looks to Expand Reach in Africa
Jan 28, 2013 (Close-Up Media via COMTEX) --
Hill+Knowlton Strategies, a public relations and communications firm, announced an expansion plan for Africa that will provide consultancy services to businesses across the continent.
"Our expansion plan in Africa will offer our clients unmatched experience, wisdom and creativity in the high-growth markets within the region," said Jack Martin, global chairman and CEO of Hill+Knowlton Strategies. "The Pan-African strategy culminates years of successful research by H+K in emerging markets, particularly in Africa, where we see the potential for exponential growth for current and prospective clients. Investing in Africa is a key pillar of H+K's global strategy as we are committed to the continent's tremendous development potential and diverse cultures across the region."
The Pan-African strategy includes the immediate establishment of Hill+Knowlton Strategies offices in four African markets - Uganda, Tanzania, Rwanda and Ghana - and the near-term formation of offices in Nigeria and South Africa. H+K said it will draw upon its global PR expertise and African professionals to offer its clients a broad range of services such as corporate communications, marketing communications, internal communications, sports marketing and sponsorship, digital communications, issues and crisis consultancy, and public affairs.
"Our strategy recognizes that sustained growth of businesses, local or multinational, can best be supported by experienced, homegrown talent with a Pan-African perspective," said Alexander Doll, the first CEO of H+K Strategies Africa who previously led H+K's East Africa operation. "The combination of experienced PR professionals and upcoming talent has enabled us to offer world-class client service in East Africa. This plan ensures we have the local knowledge and experience needed to expand that world-class service across the continent."
"H+K Strategies Africa will enhance development of the company's client service excellence in the region and expand collaboration across our global network, allowing us to better advise clients based in the continent and those doing business or exploring opportunities there," said Sconaid McGeachin, regional president and CEO of H+K India, Middle East, Africa and Turkey. "Taking a broad look at the socio-economic, business, policy and media landscape in Africa, it is increasingly evident that there are now - and will continue to be - tremendous opportunities for our business across the continent."
H+K Strategies added that it entered the sub-Saharan Africa region in May 2009 through a joint venture with Scangroup, a Kenya-based marketing and communications firm listed on the Nairobi Securities Exchange (NSE), with an office opening in Nairobi. The outfit has grown significantly, supporting global, multinational and local brands, including Procter & Gamble, Nokia, Coca-Cola, Airtel, Nestle, Emirates, Standard Chartered, Sony, De La Rue and DHL.
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