Sox's Boyer unfazed by ticket, traffic challenges
Jan 28, 2013 (Chicago Tribune - McClatchy-Tribune Information Services via COMTEX) --
For someone faced with the task of improving last season's low ticket sales and adjusting to the closure of one of the busiest arteries to U.S. Cellular Field, Brooks Boyer was very optimistic at SoxFest.
Boyer, the Sox's vice president of sales and marketing, reported that the first few hours of individual ticket sales to the general public were "OK."
"Not great, but part of it is our season sales, our seven-game plans and 14-game plans are hundreds of percentage points up," Boyer said. "And who is buying tickets on opening day It's likely those people who are buying their seven-game plan and 14-game plans because you can wrap in opening day and the Cubs' games.
"With our new pricing, what they were paying on maybe the secondary market for four games, they can pick and buy their seven-game or 14-game plan for about the same price. So although I would have thought, with the $20 seats and $15 seats on Sunday that we would have ticked higher on our first day, it wasn't all that bad because when you look at where we are and who's probably buying baseball tickets at the end of January, it's OK."
Boyer hopes that many of those fans who use the Dan Ryan portion of the CTA Red Line to commute to and from U.S. Cellular Field will become acclimated to other means of travel when the Red Line is shut down for five months for repairs starting in May.
"It's not really shut down," Boyer said. "It's being re-routed to the Green Line, which drops you off at IIT (Illinois Institute of Technology)."
Boyer said the Sox are trying to make sure that the 1 1/2 blocks from the 35th-Bronzeville-IIT stop is well-lit and secure to everyone's liking.
"Obviously we got to do it once. Once they do it once, it's like it's no big deal. But it's the re-route (on the Green Line) that will get you there."
Boyer wasn't sure if shuttle buses from the Green Line stop were absolutely necessary because the Green Line stop isn't too far from the remote parking lots, from where people have walked to U.S. Cellular.
Extra innings: Steve Nichols was hired as an amateur scout. Nichols will scout in Florida and later shift to the New England states when the weather improves. ... Jeff Soptic, one of the hardest throwers in the organization, will remain a starter.
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