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| [January 28, 2013] |
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Central Garden & Pet Company Recognized for Innovation in Pet Business Awards with Bio Spot™ Smart Shield™ Applicator
WALNUT CREEK, Calif. --(Business Wire)--
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA), a leading
innovator, marketer and producer of quality branded products for the
lawn and garden and pet supplies markets is proud to announce that its
Bio Spot™ Smart Shield™ Applicator was named as the most innovative
product in the dog/cat flea and tick control category by the editors of Pet
Business magazine.
Launched in 2012, the Bio Spot™ Smart Shield™ Applicator is a
breakthrough topical flea and tick control delivery device with an
exclusive, patent-pending design. The applicator gets fast, effective
treatment down to a pet's skin where bugs live, while keeping the liquid
off of consumers' hands.
The applicator delivers a more confident, secure, and easy application
of Bio Spot Defense Flea and Tick Spot On topical treatment, which
starts killing fleas and ticks in 15 minutes and helps prevent
re-infestation for up to two months. Designed with input from
veterinarians and consumers, this ground-breaking new applicator is also
the first of its kind.
"Being singled out for innovation in the highly-competitive flea and
tick category is gratifying and it's a testament to the hard work from
several functional groups at Central Garden & Pet," said Steve LeVeau,
Director of Marketing - Animal Health for Central Garden & Pet Company.
"From consumer insights, to manufacturing, regulatory, marketing and
sales, this was a collective effort to bring a unique delivery system to
the market that pet owners said they wanted," LeVeau continued.
"Each year, the Pet Business editors honor innovation in the pet
care category with our Industry Recognition Awards (IRA). To find our
winners, the editors of Pet Business seach through vendor press
releases, the aisles of the industry's major trade shows and even local
pet store shelves to find the most exciting and functional products the
industry has to offer," according to the Pet Business website.
In the 11th year of the annual Industry Recognition Awards, Pet
Business saluted the Bio Spot™ Smart Shield™ Applicator for offering
pet owners a more convenient and secure way to protect pets from fleas
and ticks and allowing the fast-acting treatment down to the pet's skin.
About Bio Spot
Bio Spot® offers a line of high-quality products for your home, dogs,
puppies, cats and kittens that treat and control fleas and ticks. The
line includes a variety of topical treatments, shampoos, collars and
sprays, which help kill unwanted pests and prevent reinfestation of your
pets, home and yard. Products include: Bio Spot Defense™ Flea & Tick
Spot On® for Dogs and Cats, Bio Spot® Shampoo for Dogs and Puppies, Bio
Spot® Flea & Tick Collar with IGR for Dogs, Bio Spot® BreakAway® Flea &
Tick Collar for Cats & Kittens , Bio Spot Defense™ Flea & Tick Spray for
Dogs and Puppies, Bio Spot® Carpet Powder with Linalool and Nylar®, and
Bio Spot® Yard & Garden Spray. For more information about Bio Spot® call
(800) 234-2269 or visit www.biospot.com.
About Central Garden & Pet
Central Garden & Pet Company is a leading innovator, marketer and
producer of quality branded products for the lawn & garden and pet
supplies markets. Committed to new product innovation, our products are
sold to specialty independent and mass retailers. Participating
categories in Lawn & Garden include: Grass seed and the brands
PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand
PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®,
IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the
brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™.
We also provide a host of other regional and application-specific garden
brands and supplies. Participating categories in Pet include: Animal
health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the
brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird & small animal and the
brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands
TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the
brands FARNAM®, VITA FLEX® and HORSE HEALTHTM PRODUCTS. We
also provide a host of other application-specific pet brands and
supplies. Central Garden & Pet Company is based in Walnut Creek,
California, and has approximately 3,600 employees, primarily in North
America. For additional information on Central Garden & Pet Company,
including access to the Company's SEC (News - Alert) filings, please visit the
Company's website at www.central.com.

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