China's 2012 Performance-based Ad Market May Hit CNY2bn
Jan 30, 2013 (SinoCast Daily Business Beat via COMTEX) --
The size of China's online performance-based advertising market is reckoned to hit CNY 2.37 billion in 2012, rising 85.8%.
The figure hit CNY 1.28 billion in 2011, growing 120.2%. Of this, the size of e-commerce performance-based advertising market hit CNY 940 million. It seems that the initial structure of this market has formed.
The size of China's e-commerce-based network marketing market hit CNY 12.14 billion in 2011, rising 99.5% from 2010. E-commerce companies' investment in network marketing took up 83% of the total in the entire marketing business. Meanwhile, performance-based advertising network has improved its proportion in e-commerce network marketing models from 6.1% in 2009 to 7.7% in 2011.
Emar ranked atop in China's 2011 performance-based advertising market with a market share of 25.1%, taobao.com ranked No.2 with 24.5% share and Shanghai MediaV Advertising Co., Ltd. ranked No.3 with 9.4% share.
The information is from a special report on China's e-commerce network marketing market issued by Analysis International today.
Source: www.techweb.com.cn (January 30, 2013)
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