|[January 30, 2013]
Auto Dealers Embrace Social Graph to Attract and Better Service Customers
SUNNYVALE, Calif. --(Business Wire)--
Digital Air Strike, the nation's leading automotive social media, online
reputation and lead response company, announced today that it now
partners with more than 2,000 auto dealerships across the U.S. as they
strive to better understand and leverage social media to service
customers and sell more cars.
As Internet visionary John Battelle - who knows more than most about the
comparisons between search and the social web - recently wrote: Facebook
is no longer flat. Auto dealers are already seeing the benefits of
using Digital Air Strike's social media management tools and are assured
that they will remain relevant when social media search goes live via
Facebook (News - Alert) Graph.
Additional News Facts
Exponential Customer Growth - Digital Air Strike helps nearly
12 percent of all new car dealerships in the U.S. manage their social
graph in order to remain relevant on social media search. The company
increased its client base by 57 percent in the past three months and
now works with 16 of the 20 largest auto dealer groups in the country.
SmartQuote™ Works - Digital Air Strike recently delivered its
six millionth SmartQuote™
price quote to a car-buying customer on behalf of one of its auto
dealer partners. The company's dealer customers cover the full range
of auto manufacturers and the company has strategic partnerships with
General Motors (News - Alert), Ford, Kia, Facebook, Microsoft and Yelp.
Industry First, Mobile Social Media App - The company is in
beta with the auto industry's first social media and reputation mobile
app for dealers. It is expected to launch widely in advance of the National
Automotive Dealers Association (NADA) convention on February 8-11th
Price Quote Technology Patents - Digital Air Strike has been
awarded two patents for "Alternative Selections for Compound Price
Quoting," which is the price-based method by which multiple vehicles
are selected and presented to the dealer's customer in a SmartQuote™.
Awards Program at NADA - At this year's NADA convention,
Digital Air Strike (booth 3265) will announce the winners of the first
Digital Air Strike Social Media and Reputation Awards, which
celebrates dealerships and auto manufacturers who are leading the
industry as best-in-class marketers on the social web.
Digital Air Strike helps auto dealers of all shapes and sizes remain
consistently active and relevant to potential car buyers through the
company's proprietary Response Logix™ and Social Logix™ products. These
products provide fast, transparent, information-rich price quote
responses, thoughtful social media engagement and insightful
survey/review responses to car-buying customers in real-time.
"Our dealers tell us that our social media and reputation management
tools, in conjunction with our prospect response solutions, give them
significant advantage over their competition. With the introduction of
Facebook Graph, social media will become an even more important part of
their marketing mix," said Tom Mohr, chief executive officer at Digital
Air Strike. "Consumers don't trust ads, they trust each other.
Prospective car buyers benefit by receiving transparent and useful
information, both in social media and in direct responses when they
request information from dealers. No other company in the automotive
space offers this comprehensive benefit."
Air Strike's Fall 2012 Automotive Social Media and Reputation Study
Chevrolet Customer Case Study
Herring Mitsubishi Customer Case Study
Griffith Kia Customer Case Study
About Digital Air Strike
Digital Air Strike provides the industry's most complete automotive
social media and digital marketing solution. The company developed a
turnkey program that includes fully managing social media sites, online
reputation, and digital lead responses for dealerships nationwide. The
company offers multiple tiers of service, ranging from targeted social
media and review site management to comprehensive multi-vehicle quoting
with behavioral targeting capabilities. Digital Air Strike's expertise
spans all manufacturer brands and has a proven track record of helping
automotive dealers, dealership groups, and manufacturers engage with
more consumers while delivering increased website traffic. Additional
information is available at www.digitalairstrike.com
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