Rubicon Project Appoints Greg Raifman as President and Todd Tappin as COO/CFO
Feb 01, 2013 (Close-Up Media via COMTEX) --
Rubicon Project CEO and Founder Frank Addante has named former Mediaplex Founder & CEO Greg Raifman as President and former founding Overture CFO Todd Tappin as COO/CFO.
According to a release, Raifman, formerly of Mediaplex and Tappin, formerly of Overture, join Addante, pioneer of publisher ad serving technology to assist the Rubicon Project Team on its mission to automate the buying and selling of all digital advertising.
Raifman, who will report directly to Addante as President, a newly created position, recently served as the Executive Chairman of video ad exchange and real time bidding company LiveRail, Inc. Prior to LiveRail, Raifman founded and served as the Chairman, CEO and President of Mediaplex Inc. Under his management Mediaplex grew from inception to a global advertising technology company with seven offices in the U.S., Europe and Asia, more than 400 employees and a $4 billion market cap before merging with ValueClick in October 2001.
"Being ahead of the curve, in 2000 Greg and his Mediaplex team invented adXML, an innovative language used to process transactions between ad buyers and sellers electronically," said Addante, the former founder & CTO of L90, where he pioneered the adMonitor ad-serving technology acquired by DoubleClick in 2001. "Thirteen years ago, Greg and I successfully conducted the first electronic ad transaction between Mediaplex's buy-side ad server and L90's publisher-side ad server. This type of transaction was the foundation for today's electronic ad marketplaces, which are becoming ubiquitous."
Tappin will be responsible for Rubicon's operating and financial plan. Tappin has strategic experience in search automation technology and the video ad market, and deep experience in successfully executing and managing mergers and acquisitions. Prior to Rubicon Project, Tappin was the CEO of SocialVibe, a video real-time buying company. Before SocialVibe, Tappin was the founding CFO of Overture, Inc., the company that invented search automation technology, which was ultimately acquired by Yahoo! for $1.63 billion. Tappin, who was instrumental in negotiating the sale of Overture to Yahoo!, helped lead Overture from startup to more than $1 billion in annual revenues and 1,400 employees.
As part of Rubicon's leadership renewal, General Counsel Victoria von Szeliski will now take on the added title of EVP, Culture and Business Affairs. "At the Rubicon Project, culture matters. We hire the smartest people that build pioneering products that, in turn, attract great customers," said Addante.
"We are growing our tech culture to encourage innovation and enable us to recruit, reward and retain team members who share our values," said von Szeliski. "We plan to hire more than 100 new employees worldwide this year through organic growth, and to integrate additional team members via M&A." She will also be responsible for Rubicon Project's corporate services functions and philanthropic initiatives.
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