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Blue Cross Blue Shield of Michigan to Host Healthy Habits Video Contest
Feb 04, 2013 (Close-Up Media via COMTEX) --
Blue Cross Blue Shield of Michigan wants to know how kids in grades four through eight would make Michigan healthier through its second annual "Make the Play for Healthy Habits" video contest.
According to a release, the student that submits the winning video will get to star as a host of his/her own healthy lifestyle video blog series on aHealthierMichigan.org, and will receive a school assembly featuring Stafford.
Video submissions are being accepted through March 29. In April, ten semifinalists will be selected and notified and their video submissions will be posted on aHealthierMichigan.org for a two-week public voting period. The winner will be announced in early May.
"Last year we had such a tremendous response from kids across Michigan to this contest, we are excited to do it again," said Andrew Hetzel, BCBSM vice president for corporate communications. "Kids are naturally creative. Working with their parents and teachers, Blue Cross wants to see their creativity come to life with the goal of making their schools and communities healthier."
Video submissions should be no more than two minutes long. They should creatively answer the question "What would you do to make Michigan healthier " and include the student's perspective on how themselves, their family, teachers and classmates can live a healthier life. Students should explain how they would communicate healthy lifestyle choices with their families and fellow students.
Students can submit a video using any digital recording device using an MP3 format, such as a smartphone, iPad, Flip video or webcam, or they can upload a video via YouTube.
Students, grades four through eight, must be enrolled in an accredited public or private learning institution within Michigan to participate.
The "Make the Play for Healthy Habits" kid contest is an extension of BCBSM's ongoing efforts to combat childhood obesity by encouraging kids to share their ideas using creativity and new media. In addition, this week BCBSM announced that elementary schools can apply for a new round of grant funding from Building Healthy Communities, a partnership with the Michigan Fitness Foundation, Wayne State University's College of Education Center for School Health and the United Dairy Institute of Michigan.
Blue Cross Blue Shield of Michigan and Blue Care Network are licensees of the Blue Cross and Blue Shield Association.
Event information:
aHealthierMichigan.org/kidcontest
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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