|[February 05, 2013]
Pfizer and LiveWorld Co-Sponsor Social Media Week 2013
NEW YORK & SAN JOSE, Calif. --(Business Wire)--
In participation with Social
Media Week 2013, Pfizer Inc. and LiveWorld will join together to
co-sponsor three keynote panels on February 20, 2013 at Pfizer Corporate
Headquarters in New York City. The theme for Social Media Week is "Open
& Connected: Principles for a Collaborative World."
Pfizer and LiveWorld will host a variety
of presentations and panels to educate regulated and
consumer-sensitive industries such as pharma, finance, and consumer
packaged goods on the benefits and best practices of social media
monitoring, moderation, efficient process flow, and healthcare
education. The panels will further explore and address social media
crises, regulatory constraints and brand-sensitive environments.
With case studies from Pfizer, Cleveland Clinic, Wilson Sonsini,
Goodrich & Rosati, and P&G, presenters will highlight and discuss the
most valuable lessons and applications for brand-regulated social
channels. These panels will bring together social media experts from
both the legal and marketing disciplines for a discussion with a focus
on pragmatic approaches to move a business forward.
"We are pleased to join LiveWorld in hosting several quality
presentations at Social Media Week to address critical topics for our
industry," said Andrew Topen, Vice President, Pfizer Global Media
Relations and Digital Communications. "Exploring the potential of social
applications is timely and crucial to our industry. We are looking
forward to great discussions."
Many companies in regulated industries have been reluctant to engage in
social media. The presentations at Pfizer will explore how social media
offers pharmaceutical companies and other regulated business he
opportunity to engage effectively with their target audiences through
social media channels.
"Consumers have been seeking social media based engagement and support
on healthcare subjects since the earliest days of online community,"
said LiveWorld Chairman & CEO, Peter Friedman. "We are excited to co-host
this series of events with Pfizer which advances the category by
demonstrating the benefits for health care brands of pro-active
participation in social media."
In addition, LiveWorld will host the opening
reception for Social Media Week during which Ekaterina Walter,
Social Innovator at Intel (News - Alert), will be signing and giving way 50 copies of
her new book "Think Like Zuck."
Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to improve health
and well-being at every stage of life. We strive to set the standard for
quality, safety and value in the discovery, development and
manufacturing of medicines for people and animals. Our diversified
global health care portfolio includes human and animal biologic and
small molecule medicines and vaccines; as well as many of the world's
best-known consumer products. Every day, Pfizer colleagues work across
developed and emerging markets to advance wellness, prevention,
treatments and cures that challenge the most feared diseases of our
time. Consistent with our responsibility as the world's leading
biopharmaceutical company, we also collaborate with health care
providers, governments and local communities to support and expand
access to reliable, affordable health care around the world. For more
than 150 years, Pfizer has worked to make a difference for all who rely
LiveWorld, a user content management company, is a trusted partner to
the world's largest brands, including the number-one
companies in retail, CPG, pharmaceutical, and financial/travel
services. We revolutionize the management of user content through
innovative proprietary technology, leading edge services, and deep
integration with client marketing and customer support teams. Scaling
human review of user content and human touch points, LiveWorld removes
obstacles that brands face, allowing them to engage more deeply in
social media. In an innovative approach that encompasses review,
management, and analysis of user content, LiveWorld provides 24/7 brand
protection through "always on" moderation and engagement across social
channels, applications, and sites. The LiveWorld solution offers a
competitive advantage through management of user content in sheer
volume, resulting in amplified brand presence, and proven to improve
social media marketing and increase customer loyalty. LiveWorld is
headquartered in California, with offices in San Jose, CA (News - Alert) and New York
City. For more information, go to www.liveworld.com.
Follow us at @LiveWorld.
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