[February 05, 2013]

LUNA® Asks Women to Ditch the Fad Diet and Focus on Positive Eating in New Webisode Series

LUNA®, the makers of the Whole Nutrition Bar for Women®, today launched the first in a series of six webisodes called "Debunking the Diet" to weigh in on current eating trends, and spark an ongoing and honest conversation with women about food and nutrition. The webisode series is kicking off a larger "Feed Your Strength" campaign that invites women to start making healthier food choices that nourish the body and mind, so they can discover their inner strength. With sound, relatable nutrition advice and tips from LUNA's in-house nutritionist Tara DelloIacono Thies, the vignettes hosted by actress and comedian Erin Gibson tackle diet myths and nutrition misconceptions uncovered from humorous, women on-the-street conversations.

"LUNA wants to inspire women to trust their gut in their food choices, and be as proud of what they put into their bodies as what they put on them," says Rosa Compean, brand director for LUNA. "Women are bombarded with restrictive messages about what to eat and when to eat. LUNA is championing moderation, not deprivation - and hopes women can ditch the diet and trust themselves."

LUNA's nutrition philosophy is gounded in balanced nutrition and honoring women's cravings. Making positive food choices doesn't have to be confusing or stressful. LUNA takes a common sense approach like eating small, frequent meals to provide the nutrients women need and maintain energy throughout the day. The nutrition advice from the webisodes flips dieting on its head and takes women back to the basics with food and nutrition.

The first "Debunking the Diet" webisode will go live today and can be found on lunabar.com. New webisodes will continue to roll out every two weeks and focus on topics such as skipping meals, carbohydrate myths, eating after 8 p.m. and more. Women can join the conversation online by participating in the "Feed Your Strength" Webisode Facebook (News - Alert) contest, which will offer participants a chance to win a year's supply of LUNA bars, as well as a community forum to share what feeds their strength.

Connect with LUNA on Facebook at www.facebook.com/luna and on Twitter (News - Alert) at www.twitter.com/lunabar.

About LUNA®

LUNA®, nourishes women with delicious snacks made from organic ingredients and with the essential vitamins women need. LUNA connects, supports and celebrates women with programs such as LUNAFEST®, a national traveling fundraising festival of short films by...for...about women, and Team LUNA Chix, an all-women's sport group inspiring women to learn new sports and be active. LUNA proudly donates one percent of its sales to a variety of women's nonprofits and the Breast Cancer Fund through the Clif Bar Family Foundation. (www.lunabar.com)

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