AccessData Releases Business Social Network for Its Global Channel [Manufacturing Close - Up]
(Manufacturing Close - Up Via Acquire Media NewsEdge) AccessData Group, a company focusing on digital forensics, cyber security and e-discovery software, launched a new mobile app for channel communications at its global partner summit in Grand Cayman.
According to a release, AccessData technology partners and resellers at the event included Dell, HP, McAfee and Verizon, who got the first log-in to AccessData's ChannelEyes implementation. ChannelEyes replaces conventional partner portals with a real-time social tool for mobile devices.
"Our channel partners are squarely in the mobile generation, and we need to connect with them in the way they're accustomed," said Chad Gailey, VP of Worldwide Channel Sales, AccessData. "We can't expect them to hunt around a web portal for our latest newsletter. We need to push relevant info to them in real time via mobile, and ChannelEyes was built for that purpose."
Using ChannelEyes, AccessData partners and vendors can use any smart device to access up-to-the-minute product and event alerts, program updates, and sales and education materials.
In addition, the app's business social functionality allows channel partners to communicate and collaborate with one another.
"The team at ChannelEyes is excited to work with AccessData on this important channel initiative," said Jay McBain, chief social officer and co-founder of ChannelEyes. "Using mobile apps and an industry-specific social network, we are looking to reinvent the way industry-leading vendors communicate with partners."
The launch aligns with AccessData's new reseller-centric partnership model that limits partnership entry requirements and promotes partner profitability from day-one.
"We're leveraging the growth in mobility, cloud and business social to empower our partners," added Gailey. "We make relationships easy and lucrative for partners, and our unmatched digital forensics, cyber security and e-discovery solutions can do the rest."
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