Duluth PR businessman opens St. Cloud office [St. Cloud Times, Minn.]
(St. Cloud Times (MN) Via Acquire Media NewsEdge) Feb. 11--Steve Greenfield recently started doing business in St. Cloud, but the motivation behind it was purely personal.
"Like a lot of decisions, I guess, there was a woman behind it," Greenfield said of launching a public relations, advertising and public affairs office at 14 Seventh Avenue North.
He's worked in those areas for 32 years and eight years ago started Greenfield Communications in Duluth -- with clients primarily there and in the Twin Cities.
That was before he met Brenda Randolph, a St. Cloud resident who is an executive with Transit Tec. They've dated for about four years and decided to get married. Despite maintaining a home and office in Duluth, Greenfield decided the best move was driving his car down Highway 23 to Central Minnesota.
Greenfield, 54, is his company's sole employee -- though that's not to say he doesn't have other consultants.
"I have half a dozen graphic designers and half a dozen Web developers and people in other areas of expertise that allow me to pick and choose who's best to work with a particular client's needs," Greenfield said. "Some of the companies I work for are large enough that they could hire whoever they want, but they treat me as an in-house person for some of their communications requirements."
His company provides brand launching, marketing and communications plans, research, website development and has assisted in election campaigns. He was behind a campaign to gain public support for the $78 million hockey facility that became Amsoil Arena in Duluth.
"There are a lot of good ad agencies right here in St. Cloud," said Greenfield, whose clients include the Minnesota Chamber of Commerce, Minnesota Forest Industries, Johnson Controls, Energy Systems Company of Omaha, Neb., and Acotec -- a corrosion treatment company in Belgium. "I just try to provide that niche of PR and public affairs that not everyone else can bring."
Prior to starting Greenfield Communications, he was vice president of the ad agencies H.T. Klatzky & Associates and later Russell and Herder. He was ad director for a Minnesota restaurant group, communications director for the city of Duluth and public relations instructor at the University of Minnesota. He is a past board chairman of the American Diabetes Association, the Duluth Chamber of Commerce and the North Shore Inline Marathon. His public relations work many years ago with Grandma's Marathon also earned him induction into the event's hall of fame. (He ran his only marathon in just under four hours.)
He divides his time between his two offices but, naturally, spends most of his time in St. Cloud. And, with Valentine's Day coming soon, that's just where he wants to be.
For more, visit www.greenfieldcomm.
com or call 260-5744.
St. Joseph-based bank acquiring St. Cloud branch
St. Joseph-based Sentry Bank is acquiring Sherburne State Bank's St. Cloud branch at 120 Fourth Avenue South. Sentry Bank recently filed an application with the Federal Deposit Insurance Corporation to acquire the branch and has targeted April 1 for the transition.
"We've got a branch on the west side of St. Cloud near the (Veterans Administration Medical Center) and we wanted a presence on the east side so we could expand our reach and serve more people," said Greg Reinhard, who serves as president of both Sentry Bank and Sherburne State Bank for their parent company -- Saint Joseph Bancshares Acquisitions Inc. "Ultimately, there will be a name change, but people shouldn't notice much with regard to the products and services we'll have available."
Saint Joseph Bancshares Acquisitions acquired Sherburne State Bank in 2011. Sentry Bank also has offices in St. Joseph and St. Stephen. Sherburne State Bank will retain offices in Becker, Clear Lake and Princeton. Visit www.mysentrybank.com or www.sherburnestatebank.com.
(c)2013 the St. Cloud Times (St. Cloud, Minn.)
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