[February 12, 2013]

Trusted Quote Creates Valentine's Day Campaign to Support the LIFE Foundation and "Insure Your Love"

Trusted Quote, a top national brokerage of insurance products for life, long term care, vision, dental, and more, announces a Valentine's Day advertising campaign in support of the LIFE Foundation's "Insure Your Love" movement.

"Insure Your Love" is an annual public awareness campaign coordinated by the nonprofit LIFE Foundation to help families and spouses understand the close connection between love and life insurance. According to the LIFE Foundation, 88% of women and 77% of men see life insurance an expression of love for their family. Approximately 75% of Americans would give up a Valentine's Day gift in exchange for greater financial security.

"Life insurance probably isn't your first thought when it comes to a Valentine's Day gift," said Ryan Pnney, Vice President of Sales & Marketing for Trusted Quote. "But what it's really saying is, I love you and I want you to be taken care of, even if something happens to me. That's a powerful statement that many couples and families can relate to."

Trusted Quote will release a Valentine's Day tribute video, blog posts, social media posts, a website landing page, and direct marketing emails spotlighting love, romance, and life insurance. The video, available on Trusted Quote's Valentine's Day page, tells the story of a man's undying love for his family and how life insurance helped him express that love.

Currently, about 3 in 10 American households have no life insurance at all. More than 5 out of 10 Gen X and Gen Y households are underinsured, according to LIMRA. In an uncertain economy, life insurance is a Valentine's Day gift that doubles as a financial safety net for couples and families, whether they are just starting out, have kids, or are looking toward retirement.

About Trusted Quote

A leading national broker for insurance products, Trusted Quote brings consumers affordable life insurance quotes through their website, http://www.trustedquote.com. The company also provides quotes from top carriers in dental, vision, Medicare supplement, and long term care insurance. Located in Roseville, California, Trusted Quote is a national division of Pinney Insurance Center, Inc.

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