Integral Survey Reveals FX Retail Brokers Prefer Multiple Liquidity Providers

PALO ALTO, Calif. --(Business Wire)--

Integral Development Corporation (www.integral.com) today announced the results of its 2013 Retail FX Broker Survey, which reveals that over two-thirds of retail brokers believe they need more than six liquidity providers to get optimal liquidity and pricing.

2012 was a tough year for the majority of retail brokers, as low levels of volatility suppressed retail client volumes. Integral launched its retail FX broker survey in December 2012 to ask senior decision makers at retail brokers what they thought their biggest opportunities and challenges would be in the new year. Brokers from around the world responded, commenting on such topics as which retail markets they think are hot, how new technology is changing the market, and whether increased regulation is having a positive or negative impact on their business.

"Retail brokers understand that in an ultra-competitive maket place, they need to access great pricing from multiple liquidity sources in order to compete and succeed," said Harpal Sandhu, CEO, Integral Development Corp. "Thanks to innovations in technology, brokers now have the ability to easily aggregate pricing from a wide range of liquidity sources including banks, ECNs, and brokers to ensure they have access to deep liquidity and can achieve superb execution."

The survey also finds that 50% of retail brokers believe more of their peers will shift towards operating an agency model (A book) in 2013.

Sandhu commented: "Private investors are increasingly attracted to forex brokers where there is no perceived conflict of interest; they like to deal with a broker that can offer transparent pricing directly from the market. Furthermore, more brokers are enticed by the idea of a less risky business model with the prospect of steadier, consistent profits."

Full results from Integral's 2013 Retail FX Broker Survey can be downloaded for free at http://www.integral.com/retailbrokersurvey.

About Integral

Integral is one of the leading broker solutions providers globally. As the only independent technology company that covers both the institutional and retail FX space, Integral provides all the robustness and expertise of an institutional, inter-bank platform to the margin FX space. We empower FX brokers to make their business more profitable and efficient by connecting participants to multi-source liquidity, and supplying powerful aggregation, order execution, STP and price distribution (white label) services, including full MT4 hosting and an optimized, proprietary MT4 bridge. Integral provides trading platforms to over 200 FX providers, including some of the largest names in FX around the world, and processes over 300,000 tickets a day.

Founded in 1993, Integral maintains development, support, and sales offices in Silicon Valley, Chicago, New York, London, Hong Kong, Tokyo, Singapore and Bangalore. For more information, visit http://www.integral.com

© 2013 Integral Development Corp. All rights reserved. Integral technology is protected under U.S. Patent Nos. 6,347,307 B1 and 7,882,011 B2, patent pending applications and related intellectual property.