Live TV's still kicking for viewers
Feb 17, 2013 (The Australian - ABIX via COMTEX) --
Research by Yahoo!7 has found that 72 per cent of respondents still prefer to watch TV shows live rather than recording them. The study also found that 42 per cent of respondents opted to watch a TV show because it was recommended on social media, while 38 per cent said they had heard about a show via social media. Meanwhile, 10 per cent of the 7,741 respondents said they watch TV while using a tablet computer.
Publication Date: 18 February 2013
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