The Importance of Physical Therapy Software to Patient Care Revealed by International Marketing Expert Nitin Chhoda
(PR Web Via Acquire Media NewsEdge) Denville, NJ (PRWEB) February 19, 2013
“There is a direct correlation between technology, automation, and patient care. As therapists you are accustomed to being open to the latest and greatest in treatment, to better serve the patient. However, therapists are always behind the "eight-ball" when it comes to the automation of practice. Therapists have a difficult time in seeing how the system of the office correlates to the treatment of patients. And that all ends today,” Nitin Chhoda said, a private practice marketing expert.
According to him, for physical therapy clinics, the more efficient they run the better care that is provided. How can the patient care improve by implementing new processes and procedures The answer in technology is stunning. Nitin Chhoda, also a licensed physical therapist, shares below areas that needs to be reviewed since this will have a direct impact on the practice.
When a therapist can be proactive in lieu of being reactive, the patient wins. When the therapist, at the touch of a button, can formulate history, diagnosis, critical care issues, past issues and treatment, future care can be optimized. Instead of memory, rely on the information in front you. Information is the most powerful commodity a therapist can have.
Billing should not be a haphazard process. The ability to provide care is based upon payment. Physical therapy is not a non-profit organization. Receivables, the ability to get funded and to properly handle insurance claims, questions, and issues will make the practice profitable. When profitable, less time is spent on administrative issues, more time spent on care. It is a matter of income producing activities versus busy work.
With all the government regulations and stipulation that medical practices face, having information in an organized, safe, and effective process is critical to the practice. Whether the practice must deal with insurance, audit, or legal issues, the ability to effectively have information ready could mean the difference of being in compliance, fault, or in suit. Automation will solve this issue of lost or misrepresented information.
Backup and safety
Security of patient information is paramount. Paper records leave both the practice and the patient vulnerable. There is no backup. What would happen in the event of a natural disaster, fire, theft, or disgruntled employee How would the practice recreate the practice records If patient information got out, how does the practice repair the integrity back to the patient Physical therapy software will ensure all is protected, regardless of the situation.
Technology can be a frightful thing. In every aspect of life people must deal with the coming change. Whether it was the evolution of cell phones, faxes, email, or virtual meetings, the physical therapy business had adapted and overcame. It enhances life, practice, and profitability. Physical therapy software can be a revolutionary effect on the business. It can change a small practice into a large practice, a large practice into a multiple location practice, a multiple location practice into a franchise opportunity for the therapist or the practice owner.
The time to take action in instituting new processes is when it first starts. It allows for the necessary learning curve for staff and patient. However, the therapist has the opportunity to show and demonstrate the power of a system, to be the leader in the industry, to show clients the progressive nature of the practice and begin building this practice to the next generation.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.
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