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Cherokee launches new e-commerce store on Tmall.com
Feb 19, 2013 (Datamonitor via COMTEX) --
Cherokee Inc., through its partnership with RT Mart, a retailer in China, has launched an online Cherokee store on Tmall.com, an e-commerce website.
"The expansion with Tmall.com is another exciting step in the evolution towards establishing the Cherokee brand amongst Chinese consumers," said Henry Stupp, CEO of Cherokee.
"RT Mart is an exceptional brick-and-mortar retail partner and Tmall is a clear leader in China's internet retail space. Their combined efforts, along with Cherokee's top-quality, affordable lifestyle products, will enable us to interact directly with Chinese consumers as well as quickly respond to our Chinese consumers' needs while simultaneously positioning the Cherokee brand for long-term growth."
RT Mart President, Peter Huang, said: "The launch of the Cherokee online flagship store on Tmall.com is a very important milestone for both RT Mart and Cherokee. Since its launch in our stores in 2010, the Cherokee brand has been a great success, providing the Chinese consumer with truly differentiated, casual, comfortable products that stand apart from clothing lines sold in other hypermarkets. Now with an online Cherokee flagship store we will be able to expand our customer base as well as continue to enhance and grow the Cherokee brand in China."
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