[February 19, 2013]

TripleTree Publishes New Research on Healthcare Consumerism

Today, TripleTree released a new research report, Empowering Individuals To Be Better Healthcare Consumers, an assessment of how consumerism and innovation in healthcare are redefining engagement with our healthcare system.

This report includes a timeline of consumerism in healthcare with insights into how other industries such as retail and banking are influencing the evolution of health insurance coverage, distribution (coverage and medical supplies), exchanges (public and priate), and the mounting demands for broader consumer advocacy services and solutions which optimize consumer and patient engagement.

"As the healthcare industry accelerates its shift from B2B to B2C, many payers, providers and other constituents have been caught flat-footed with inadequate infrastructure or competencies for engaging consumers and addressing the growing demand for a retail-like customer experience," said Ryan Stewart, Managing Director at Triple Tree. "While certainly compounded by the Affordable Care Act, this shift spans beyond regulatory reform and will fundamentally change healthcare in the years ahead. This is an exciting time to be in healthcare and we look forward to building on our work with the best-in-class companies who are leading this transformation," said Stewart.

The report is available for download at www.triple-tree.com and follows recently published research on Post-Acute Care Coordination.

About TripleTree

Founded in 1997, TripleTree provides independent, research-driven advisory services on mergers and acquisitions, recapitalizations, divestitures and raising growth capital for innovative companies in healthcare. To learn more or sign up for our regular healthcare blog visit www.triple-tree.com

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