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MOVE INC - 10-K - Management's Discussion and Analysis of Financial Condition and Results of Operations
(Edgar Glimpses Via Acquire Media NewsEdge) You should read the following discussion in conjunction with our audited
Consolidated Financial Statements for the years ended December 31, 2012, 2011
and 2010 and related notes included in Part II, Item 8, "Financial Statements
and Supplementary Data" of this Form 10-K. The Company's results of operations
discussed below are presented in conformity with U.S. generally accepted
accounting principles ("GAAP").
OVERVIEW
Our History
We were incorporated in 1993 under the name of InfoTouch Corporation with
the objective of establishing an interactive network of real estate "kiosks" for
consumers to search for homes. In 1996, we began to develop the technology to
build and operate real estate related Internet sites. In 1996, we entered into a
series of agreements with the NAR and several investors and transferred
technology and assets to a newly-formed subsidiary, which ultimately became
RealSelect, Inc. RealSelect, Inc. in turn entered into a number of formation
agreements with, and issued cash and common stock representing a 15% ownership
interest in RealSelect, Inc. to, the NAR in exchange for the rights to operate
the REALTOR.com® web site and pursue commercial opportunities relating to the
listing of real estate on the Internet. Substantially all of the NAR's ownership
interest in RealSelect, Inc. was exchanged for stock in a new parent company,
Homestore.com, Inc., in August 1999. Our initial operating activities primarily
consisted of recruiting personnel, developing our web site content and raising
our initial capital and we began actively marketing our advertising products and
services to real estate professionals in January 1997. We changed our name to
Homestore, Inc. in May 2002 and to Move, Inc. in June 2006.
Our Business
We operate an online network of web sites for real estate search, finance,
moving and home enthusiasts and provide a comprehensive resource for consumers
seeking the online information and connections they need regarding real estate.
Our consumer web sites are REALTOR.com®, Move.com and Moving.comTM. We also
provide lead management software and marketing services for real estate agents
and brokers through our Top Producer® and TigerLead® businesses. Through our
ListHubTM business, we are also an online real estate listing syndicator and
provider of advanced performance reporting solutions for the purpose of helping
to drive an effective online advertising program for brokers, real estate
franchises, and individual agents.
With REALTOR.com® as our flagship web site and brand, we are the leading
real estate information marketplace connecting consumers with the information
and the expertise they need to make informed home buying, selling, financing and
renting decisions. Move's purpose is to help people love where they live. To
that end we strive to create the leading marketplace for real estate information
and services by connecting people at every stage of the real estate cycle with
the content, tools and professional expertise they need to find a perfect home.
Through the collection of assets we have developed over nearly 20 years in
this business, Move is positioned to address the needs and wants of both
consumers and real estate professionals throughout the process of home
ownership. Although the real estate marketplace has been unquestionably changed
by the Internet, and likely will continue to evolve through the growth of mobile
devices and social networking, our business continues to be about empowering
consumers with timely and reliable information and connecting them to the real
estate professionals who have the expertise to help them better understand and
succeed in that marketplace.
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We provide consumers with a powerful combination of breadth, depth and
accuracy of information about homes for sale, new construction, homes for rent,
multi-family rental properties, senior living communities, home financing, home
improvement and moving resources. Through REALTOR.com®, consumers have access to
over 94 million properties across the U.S. as well as properties for sale from
another 32 countries worldwide. Our for-sale listing content, comprising over
4 million properties as of December 31, 2012, and accessible in 11 different
languages, represents the most comprehensive, accurate and up-to-date collection
of its kind, online or offline. Through REALTOR.com® and our mobile
applications, we display approximately 98% of all for-sale properties listed in
the U.S. We source this content directly from our relationships with more than
800 MLSs across the country, which represents nearly all MLSs, with
approximately 90% of the listings updated every 15 minutes and the remaining
listings updated daily.
REALTOR.com®'s substantial content advantage has earned us trust with both
consumers and real estate professionals. We attract a highly engaged consumer
audience and have developed an exceptionally large number of relationships with
real estate professionals across the country. More than 22 million users,
viewing an average of over 390 million pages and spending an average of over
325 million minutes on the REALTOR.com® web site each month over the last
twelve-month period, interact with over 400,000 real estate professionals on
REALTOR.com® and our mobile applications. We delivered approximately 60% more
connections between our consumers and real estate professionals during the year
ended December 31, 2012, as compared to the prior year. This illustrates the
success of our continued commitment to not only deliver valuable information to
consumers, but more importantly, to connect them with real estate professionals
who can provide the local expertise consumers want when making home-related
decisions.
In addition to providing an industry-leading content mix, Move facilitates
connections and transactions between consumers and real estate professionals.
Although attracting and engaging a large consumer audience is an important part
of our business, to succeed we must also focus on winning the hearts and minds
of real estate professionals, who are both customers of our business and
suppliers of much of our property content. We believe this starts with our
commitment to respecting the listing and content rights of the real estate
agents, brokers, MLSs and others who work hard to help generate these important
data resources. Through REALTOR.com® and ListHubTM, we aggregate, syndicate and
display real estate listings across the web and on mobile applications. Part of
the reason we have become the leading source for real estate listing content is
that we work closely with, and respect the rights of, real estate professionals
while still maintaining a balance that allows consumers to obtain the
information and expertise they expect and need.
At the same time, we are committed to delivering valuable connections,
advertising systems and productivity and lead management tools to real estate
professionals, with the goal of helping to make them more successful. By
combining REALTOR.com® advertising systems with the productivity and lead
management tools offered through our Top Producer® and TigerLead® SaaS CRM
products, we are able to help grow and enrich connections between our customers
and consumers, and to help our customers better manage those connections in an
effort to facilitate transactions and grow their business.
Our dual focus on both the consumer and the real estate professional has
helped us create and maintain REALTOR.com® as a distinct advantage in the online
real estate space. For nearly 20 years, we have provided consumers with access
to a highly accurate and comprehensive set of real estate listing data and, as a
result, have built relationships within the real estate industry that are both
broad and deep. We expect this industry to continue to progress as new
technologies are embraced and as consumers' needs and wants evolve. We also
expect that real estate professionals, to stay relevant, will likewise need to
evolve along with technology, consumers and the market. We aim to keep
REALTOR.com® positioned to lead this transformation with consumers and real
estate professionals at the forefront, and expect to leverage our collection of
advertising systems, productivity tools and other assets to do so.
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Products and Services
Our products and services are broadly defined into two audience-driven
groups: Consumer Advertising and Software and Services.
Consumer Advertising
Our Consumer Advertising products are focused on providing real estate
consumers with the information, tools and professional expertise they need to
make informed home buying, selling, financing and renting decisions through our
operation of REALTOR.com® and other consumer-facing web sites.
Through our REALTOR.com® web site, mobile applications and business
operations, we offer a number of services to real estate franchises, brokers and
agents, as well as non-real estate related advertisers, in an effort to connect
those advertisers with our consumer audience. We categorize the products and
services available through REALTOR.com® as listing advertisements and
non-listing advertisements. Listing advertisements are typically sold on a
subscription basis. Pricing models for non-listing advertisements include CPM,
CPC, cost-per-unique user and subscription-based sponsorships of specific
content areas or specific targeted geographies.
We separately operate several other web sites providing multi-family rental,
senior housing and moving-related content and services to our consumer audience.
Through our Rentals and Senior Housing businesses, we aggregate and display
rental listings nationwide. We offer a variety of listing-related advertisements
that allow rental property owners and managers to promote their listings and
connect with consumers through our web sites. Pricing models include monthly
subscriptions and CPC. Through our Moving.comTM business we provide consumers
with quotes from moving companies and truck rental companies. The majority of
revenue from Moving.comTM is derived from cost-per-lead pricing models.
Our Consumer Advertising products represented approximately 81% of our
overall revenues for fiscal years ended December 31, 2012, 2011 and 2010.
Software and Services
Our Software and Services products are committed to delivering valuable
connections to real estate professionals by providing them with advertising
systems, productivity and lead management tools, and reporting with the goal of
helping to make them more successful.
Top Producer® and TigerLead® are our SaaS businesses providing productivity
and lead management tools tailored to real estate agents. These businesses
complement REALTOR.com® and our mission of connecting consumers and real estate
professionals to facilitate transactions by empowering real estate
professionals' ability to connect with, cultivate and ultimately convert their
relationships with homebuyers and sellers into transactions. Our Top Producer®
product offerings include a web- and mobile-based CRM solution, our Market
Snapshot® product and a series of template web site products. The TigerLead®
SaaS CRM product provides real estate agents and brokers with a sophisticated
IDX web site platform to capture and manage leads that are delivered with unique
insights such as how many times a user has returned to the site to search
particular listings and price ranges.
Additionally, through our TigerLead® business, we are able to provide
expertise in real estate search engine marketing through sophisticated key word
buying and a platform and model that grades each lead source and lead in order
to deliver high quality intelligent leads to the agent or broker.
ListHubTM syndicates for-sale listing information from MLSs or other
reliable data sources, such as real estate brokerages, and distributes that
content to an array of online web sites. Our ListHubTM product line allows
participating web sites to display real property listings, and provides agents,
brokers, franchises and MLSs the ability to obtain advanced performance
reporting about their listings on the participating web sites. Listing
syndication pricing includes fixed- or variable-pricing models based on listing
counts. Advanced reporting products are sold on a monthly subscription basis.
Our Software and Services products represented approximately 19% of our
overall revenues for fiscal years ended December 31, 2012, 2011 and 2010.
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Market and Economic Conditions
In recent years, our business has been, and we expect may continue to be,
influenced by a number of macroeconomic, industry-wide and product-specific
trends and conditions. For a number of years prior to 2006, the U.S. residential
real estate market experienced a period of hyper-sales rates and home price
appreciation, fueled by the availability of low interest rates and flexible
mortgage options for many consumers. During the latter half of 2006 and through
2008, lending standards were tightened, equity markets declined substantially,
liquidity in general was impacted, unemployment rates rose and consumer spending
declined. The combination of these factors materially impacted the U.S. housing
market in the form of fewer home sales, lower home prices and accelerating
delinquencies and foreclosures, all of which created a cycle that further
exacerbated the housing market downturn.
The effects on the housing market have persisted for several years but key
market indicators suggest that large parts of the housing market have bottomed
out and have entered a recovery mode. During the fourth quarter of 2012, the
nation saw a 12.9% reduction in the median age of inventory, as well as a
year-over-year reduction in inventory of 7.5%. National median list prices were
up significantly in the first half of 2012, but were effectively flat
year-over-year for the fourth quarter of 2012 compared to the fourth quarter of
2011.
Mortgage delinquency rates declined in 2012, meaning the percentage of
people who have fallen behind on their mortgages declined. However, banks
continue to have tighter credit standards for mortgage loans, which have made
home purchases more difficult. Unemployment rates declined in 2012; however, job
and wage growth is still tepid. Therefore, we believe that market conditions
could continue to impact spending by real estate professionals in the near term.
Acquisitions
In the fourth quarter of 2012, we acquired certain assets and assumed
certain liabilities of Relocation.com, LLC which operates an online marketplace
that connects homebuyers and renters with moving and storage professionals and
was a direct competitor to our Moving.comTM business. The purchase price was
$11.5 million in cash, $9.5 million of which was paid upon closing, with the
remaining $2.0 million to be paid in two equal installments on the first and
second anniversaries of the acquisition date. The transaction with
Relocation.com, LLC has been accounted for as a business combination with the
total purchase price being allocated to the assets acquired based on their
respective fair values. The $11.5 million purchase price was allocated
$3.2 million to definite-lived intangible assets, $3.2 million to
indefinite-lived intangible assets, $0.1 million to net tangible assets with the
remaining $5.0 million allocated to goodwill. The identifiable intangible assets
are being amortized over estimated lives ranging from two to six years, with the
exception of $3.2 million in indefinite-lived domain names. The financial
results of the acquired business are included in our Consolidated Financial
Statements from the date of acquisition. Pro forma information for this
acquisition has not been presented because the effects were not material to our
historical consolidated financial statements.
In the third quarter of 2012, we entered into an agreement with Tiger Lead
Solutions, LLC whereby we acquired substantially all of the operating assets of
the TigerLead® business for a purchase price of $22.0 million in cash,
$3.0 million of which was paid into escrow for a one-to-two year period to
secure potential liabilities of Tiger Lead Solutions, LLC. In addition, we
entered into employment agreements with members of TigerLead's senior management
whereby we granted 273,420 restricted stock units with a grant date fair value
of $2.2 million. These time-based restricted stock units will vest one year from
the date of grant and would be forfeited in the event of termination by us for
cause or voluntary resignation. TigerLead® provides an integrated set of
internet marketing services and SaaS CRM tools to residential real estate
professionals to generate, cultivate, and manage leads.
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The transaction with Tiger Lead Solutions, LLC has been accounted for as a
business combination with the total purchase price being allocated to the assets
acquired based on their respective fair values. The $22.0 million purchase price
was allocated $11.9 million to definite-lived intangible assets, $0.9 million to
indefinite-lived intangible assets, $0.1 million to net tangible assets with the
remaining $9.1 million allocated to goodwill. The identifiable intangible assets
are being amortized over estimated lives ranging from six to nine years, with
the exception of $0.9 million in indefinite-lived trade name and trademarks. The
financial results of the acquired business are included in our Consolidated
Financial Statements from the date of acquisition. Pro forma information for
this acquisition has not been presented because the effects were not material to
our historical consolidated financial statements.
In the third quarter of 2011, we acquired the assets of Peep.ly, LLC
("Social Bios"). The Social Bios assets include social media products that can
compile and integrate a user's social networking profiles from various social
media properties to build a web site landing page that provides a profile of the
user and allows the user to conduct a directory search for others whereby the
user's social profile is matched against the social profiles of others to
determine social overlaps or commonalities. The acquisition did not have a
material impact on our consolidated financial position, results of operation or
cash flows.
In the third quarter of 2010, we acquired all of the outstanding shares of
Threewide Corporation ("Threewide") for approximately $13.1 million in cash.
Threewide was the operator of ListHubTM, an online real estate listing
syndicator and provider of advanced performance reporting solutions for the
purpose of helping to drive an effective online advertising program for brokers,
real estate franchises and individual agents. The total purchase price has been
allocated to the assets acquired, including intangible assets and liabilities
assumed based on their respective fair values.
Investment in Unconsolidated Joint Ventures
Mortgage Match
In August 2010, we entered into a joint venture agreement with a national
mortgage banker d/b/a Mortgage Match and contributed an initial investment of
$0.5 million in exchange for a 49.9% ownership in the joint venture. We recorded
our initial investment in the joint venture at $0.5 million, reflecting such
cash payment. In addition, we entered into an Interim Services Agreement in
August 2010 with the joint venture partner, under which we operated the
MortgageMatch.com web site, performed various supporting services and received a
fixed monthly fee.
In July 2011, we and our joint venture partner decided to dissolve the joint
venture and terminate the Interim Services Agreement. As a result of the
dissolution, we received a distribution of $0.5 million which represented the
refund of our initial investment. In addition, we incurred $0.6 million in costs
related to the dissolution of the joint venture which are included in "General
and administrative" within the Consolidated Statements of Operations for the
year ended December 31, 2011.
Builders Digital Experience LLC
In October 2009, along with Builder Homesite, Inc. ("BHI") we entered into
an agreement to create Builders Digital Experience LLC ("BDX"), a joint venture
dedicated to helping new home builders reach buyers with innovative online
marketing solutions. Through this joint venture, and in part through operation
of a new web site, www.theBDX.com, BDX operates the Move.com New Homes Channel,
the NewHomeSource.com web site and other web sites focused on the new homes
market. The BDX joint venture is located in Austin, Texas. We made cash payments
of $6.5 million and contributed customer lists and other business assets in
exchange for a 50% ownership in the joint venture. We recorded our initial
investment in the joint venture at $6.5 million. The carrying value of the
investment in BDX exceeded our proportionate share in the underlying assets of
the joint venture by $2.5 million. This excess primarily related to differences
in the cash payments and carrying value of the net assets contributed by us and
BHI upon the formation of the joint venture and represented goodwill.
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The Company accounts for its investments in BDX under the equity method of
accounting. Under this method, we record our proportionate share of the joint
venture's net income or loss based on the monthly financial statements of the
joint venture. We record our proportionate share of net income or loss one month
in arrears. Our proportionate share of earnings resulting from our investment in
BDX was $1.2 million, $1.0 million and $1.0 million for the years ended
December 31, 2012, 2011 and 2010, respectively, and was included in "Earnings of
unconsolidated joint venture" within the Consolidated Statements of Operations.
We received cash distributions of $2.0 million, $1.9 million and
$1.0 million from BDX during the years ended December 31, 2012, 2011 and 2010,
respectively. We apply the "cumulative earnings" approach to apportion the cash
distributions received from BDX between returns on investment and returns of
investment for purposes of classification in our Consolidated Statements of Cash
Flows. All cash distributions received are deemed to be returns on our
investment in BDX and classified as operating cash flows, unless the cumulative
cash distributions exceed our cumulative equity in earnings from our investment
in BDX, in which case the excess cash distributions are deemed to be returns of
the investment and are classified as investing cash flows.
Critical Accounting Policies, Estimates and Assumptions
Our discussion and analysis of our financial condition and results of
operations is based upon our Consolidated Financial Statements, which have been
prepared in accordance with GAAP. The preparation of these financial statements
requires us to make estimates and judgments that affect the reported amounts of
assets, liabilities, revenues and expenses, and related disclosure of contingent
assets and liabilities. On an on-going basis, we evaluate our estimates,
including those related to revenue recognition, uncollectible receivables,
valuation of investments, intangibles and other long-lived assets, stock-based
compensation and contingencies. We base our estimates on historical experience
and on various other assumptions that are believed to be reasonable under the
circumstances, the results of which form the basis for making judgments about
the carrying values of assets and liabilities that are not readily apparent from
other sources. Actual results may differ from these estimates under different
assumptions or conditions.
We believe the following critical accounting policies affect our more
significant judgments and estimates used in the preparation of our Consolidated
Financial Statements: revenue recognition; valuation allowances, specifically
the allowance for doubtful accounts; valuation of goodwill, identified
intangibles and other long-lived assets; stock-based compensation; segment
reporting; and legal contingencies.
Management has discussed the development and selection of the following
critical accounting policies, estimates and assumptions with the Audit Committee
of our Board of Directors and the Audit Committee has reviewed these
disclosures.
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Revenue Recognition
Revenues are recognized from services rendered when the following four
revenue recognition criteria are met: persuasive evidence of an arrangement
exists, services have been rendered, the selling price is fixed or determinable,
and collectability is reasonably assured. When a revenue agreement involves
multiple elements, such as sales of various services in one arrangement or
potentially multiple arrangements, the entire fee from the arrangement is
allocated to each respective element based on its relative fair value and
recognized when the revenue recognition criteria for each element is met. We
determine the selling price of our deliverables based on the following
hierarchy: (1) vendor-specific objective evidence, if available; (2) third-party
evidence, if vendor-specific objective evidence is not available; and (3) best
estimated selling price, if neither vendor-specific objective evidence nor
third-party evidence is available. Where the fair value for an undelivered
element cannot be determined, we defer revenue recognition for the delivered
elements until the undelivered elements are delivered or the fair value is
determinable. We evaluate whether payments made to customers or revenues earned
from vendors have a separate identifiable benefit and whether they are fairly
valued in determining the appropriate classification of the related revenue and
expense.
We assess collection based on a number of factors, including past
transaction history with the customer and the credit worthiness of the customer.
We do not request collateral from our customers. If we determine that collection
of a fee is not reasonably assured, we defer the fee and recognize revenue at
the time collection becomes reasonably assured, which is generally upon receipt
of cash. Cash received in advance is recorded as deferred revenue until earned.
We derive our revenue primarily from two product groups: (i) Consumer
Advertising and (ii) Software and Services. We derive all of our revenue from
our operations in North America. As described below, significant management
judgments and estimates must be made and used in connection with the revenue
recognized in any accounting period.
Consumer Advertising-Revenue for our Consumer Advertising products are
generated from the sale of online advertising for display on our consumer-facing
web sites.
Listing advertisements are typically sold on a fixed-fee subscription basis.
Fixed-fee subscription revenue is recognized ratably over the period in which
the services are provided. Pricing models for non-listing advertisements are
impression-based and include CPM, CPC, cost-per-lead, cost-per-unique user and
subscription-based sponsorships of specific content areas or specific targeted
geographies. The impression-based agreements range from spot purchases to
12-month contracts. The impression-based revenue is recognized based upon actual
impressions delivered and viewed by a user in a period. We measure performance
related to advertising obligations on a monthly basis prior to the recording of
revenue.
Software and Services-Revenue for our Software and Services products are
generated from the sale of our SaaS CRM products, search engine marketing and
listing syndication and reporting.
We license our SaaS CRM products on a monthly subscription basis. Our
hosting arrangements require customers to pay a fixed fee and receive service
over a period of time, generally one year. Listing syndication pricing includes
fixed- or variable-pricing models based on listing counts. Advanced reporting
products are sold on a monthly subscription basis. Revenue for these products is
recognized ratably over the service period.
Pricing for our search engine marketing services is based upon a percentage
of marketing spend each month and is recognized as revenue at the time services
are delivered.
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Allowance for Doubtful Accounts
Our estimate for the allowance for doubtful accounts related to trade
receivables is based on two methods. The amounts calculated from each of these
methods are combined to determine the total amount to be reserved. First, we
evaluate specific accounts where we have information that the customer may have
an inability to meet its financial obligations. In these cases, we use our
judgment, based on the best available facts and circumstances, and record a
specific reserve for that customer against amounts due to reduce the receivable
to the amount that is expected to be collected. These specific reserves are
reevaluated and adjusted as additional information is received that impacts the
amount reserved. Second, an additional reserve is established for all customers
based on a range of percentages applied to aging categories. These percentages
are based on historical collection and write-off experience. If circumstances
change (i.e., higher than expected defaults or an unexpected material adverse
change in a major customer's ability to meet its financial obligation to us) our
estimates of the recoverability of amounts due to us could be reduced or
increased by a material amount. Actual results have historically been consistent
with management's estimates.
Goodwill, Identifiable Intangible Assets and other Long-Lived Assets
Goodwill and identifiable intangible assets have been recorded in connection
with our various acquisitions. Goodwill represents the excess of the purchase
price over the fair value of the net tangible and identifiable intangible assets
acquired in a business combination, and is not amortized. We have both
indefinite- and definite-lived intangibles. Definite-lived identifiable
intangible assets are amortized on a straight-line basis over their estimated
useful lives, ranging from 2.0 to 15.5 years. We assess the impairment of
goodwill, identifiable intangible assets and long-lived assets, which include
property and equipment, on an annual basis during the fourth quarter and
whenever an event occurs or circumstances change that would more likely than not
reduce the fair value below its carrying value amount. Events and circumstances
that may indicate that an asset is impaired may include significant decreases in
the market value of an asset, a significant decline in actual and projected
advertising and software license revenue, loss of key customer relationships or
renegotiation of existing arrangements, a change in the extent or manner in
which an asset is used, shifts in technology, loss of key management or
personnel, changes in our operating model or strategy and competitive forces as
well as other factors.
Impairment of goodwill is required to be tested at the reporting unit level
which is determined through the use of the management approach. The management
approach considers the internal organizational structure used by our Chief
Operating Decision Maker ("CODM"), our chief executive officer, for making
operating decisions and assessing performance. We are aligned functionally with
the management team focused and incentivized around the total company
performance. The CODM is provided with reports that show our results on a
consolidated basis with additional expenditure information by functional area,
but there is no additional financial information provided at any further
reporting unit level. Therefore we test goodwill for impairment on a
consolidated entity basis.
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If events and circumstances indicate that the carrying amount of an asset
may not be recoverable and the expected undiscounted future cash flows
attributable to the asset are less than the carrying amount of the asset, an
impairment loss equal to the excess of the asset's carrying value over its fair
value is recorded. Fair value is determined based on the present value of
estimated expected future cash flows using a discount rate commensurate with the
risk involved, quoted market prices or appraised values, depending on the nature
of the assets. In testing for a potential impairment of goodwill, we
qualitatively evaluate, based on the weight of available evidence, the
significance of all identified events and circumstances, including both positive
and negative events, in their totality to determine whether it is more likely
than not that the fair value of a reporting unit is less than its carrying
amount. If the qualitative assessment indicates that the fair value of the
reporting unit equals or exceeds the carrying value, it is not necessary to
perform the quantitative assessment in that year. However, if the qualitative
assessment indicated that the fair value of the reporting unit is less than its
carrying value, it would be necessary for us to proceed with the two-step
quantitative impairment test. When a quantitative assessment is necessary, we
will first compare the estimated fair value of the consolidated entity with book
value, including goodwill. If the estimated fair value exceeds book value,
goodwill is considered not to be impaired and no additional steps are necessary.
If, however, the fair value is less than book value, then we are required to
compare the carrying amount of the goodwill with its implied fair value. The
estimate of implied fair value of goodwill may require independent valuations of
certain internally generated and unrecognized intangible assets such as its
subscriber base, software and technology and patents and trademarks. If the
carrying amount of the goodwill exceeds the implied fair value of that goodwill,
an impairment loss would be recognized in an amount equal to the excess.
We also utilize a qualitative approach to test indefinite-lived intangible
assets for impairment. We first perform a qualitative assessment to determine
whether it is more likely than not that the fair value of an indefinite-lived
intangible asset is less than its carrying value. If it is concluded that this
is the case, the fair value of the indefinite-lived intangible asset is
calculated. Otherwise, it is not necessary to calculate the fair value of the
asset in that year. If the carrying amount of the indefinite-lived intangible
asset exceeds the fair value of that asset, an impairment loss would be
recognized in an amount equal to the excess.
Stock-Based Compensation
We recognize stock-based compensation at an amount equal to the fair value
of share-based payments granted under compensation arrangements. We calculate
the fair value of stock options by using the Black-Scholes option-pricing model.
The determination of the fair value of share-based awards at the grant date
requires judgment in developing assumptions, which involve a number of
variables. These variables include, but are not limited to, the expected
stock-price volatility over the term of the awards, the expected dividend yield
and the expected stock option exercise behavior. Additionally, judgment is also
required in estimating the number of share-based awards that are expected to
forfeit. Our computation of expected volatility is based on a combination of
historical and market-based implied volatility. The expected term of stock
options granted was derived from an analysis of optionees' historical post-vest
exercise behavior.
If any of the assumptions used in the Black-Scholes model change
significantly, stock-based compensation expense may differ materially in the
future from that recorded in the current period. We believe the accounting for
stock-based compensation is a critical accounting policy because it requires the
use of complex judgment in its application.
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Segment Reporting
Segment reporting requires the use of the management approach in determining
reportable operating segments. The management approach considers the internal
organization and reporting used by our CODM for making operating decisions and
assessing performance. Our organizational structure is aligned functionally with
the management team focused and incentivized around the total company
performance. We do not provide the CODM with disaggregated data for decision
making purposes and, as such, we have determined that only one segment exists.
Legal Contingencies
We are currently involved in certain legal proceedings, as discussed in
Note 22, "Commitments and Contingencies-Legal Proceedings" to our Consolidated
Financial Statements in Part II, Item 8, "Financial Statements and Supplementary
Data" of this Form 10-K. For those matters where we have reached agreed-upon
settlements, we have estimated the amount of those settlements and accrued the
amount of the settlement in our financial statements. Because of the
uncertainties related to both the amount and range of loss on the remaining
pending litigation, we are unable to make a reasonable estimate of the liability
that could result from an unfavorable outcome. As additional information becomes
available, we will assess the potential liability related to our pending
litigation and revise our estimates. Such revisions in our estimates of the
potential liability could materially impact our results of operations and
financial position.
RESULTS OF OPERATIONS
We have continued to modify our business model over the past three years.
Our prospects should be considered in light of the risks, uncertainties,
expenses and difficulties frequently encountered by companies in rapidly
evolving markets such as the Internet. To address these risks, we must, among
other things, be able to continue to:
º •
º execute our business model, including changes to that model;
º •
º respond to highly competitive developments;
º •
º attract, retain and motivate qualified personnel;
º •
º implement and successfully execute our marketing plans;
º •
º continue to upgrade our technologies;
º •
º develop new distribution channels; and
º •
º improve our operational and financial systems.
We achieved positive net income for the years ended December 31, 2012 and
2011, but we may not be able to do so in the future. A more complete description
of other risks relating to our business is set forth in Part I, Item 1A, "Risk
Factors" of this Form 10-K.
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Year Ended December 31,
2012 2011 2010
(In thousands)
Consolidated Statement of Operations Data:
Revenue
Consumer advertising $ 161,817 $ 155,559 $ 159,172
Software and services 37,416 36,165 38,331
Total revenue 199,233 191,724 197,503
Cost of revenue(1) 41,413 40,369 43,119
Gross profit 157,820 151,355 154,384
Operating expenses:
Sales and marketing(1) 71,097 68,614 73,737
Product and web site development(1) 37,341 34,732 34,320
General and administrative(1) 42,360 40,467 42,657
Amortization of intangible assets 2,275 1,505 696
Total operating expenses 153,073 145,318 151,410
Income from operations 4,747 6,037 2,974
Interest (expense) income, net (6 ) 51 910
Earnings of unconsolidated joint venture 1,192 985 1,017
Impairment of auction rate securities - - (19,559 )
Other income (expense), net 89 460 (967 )
Income (loss) before income taxes 6,022 7,533 (15,625 )
Income tax expense (benefit) 397 273 (153 )
Net income (loss) 5,625 7,260 (15,472 )
Convertible preferred stock dividend and related
accretion (942 ) (4,069 ) (5,383 )
Net income (loss) applicable to common stockholders $ 4,683 $ 3,191 $ (20,855 )
--------------------------------------------------------------------------------
º (1)
º The following chart summarizes the stock-based compensation and charges
that have been included in the following captions for the periods
presented.
Year Ended December 31,
2012 2011 2010
(In thousands)
Cost of revenue $ 268 $ 221 $ 175
Sales and marketing 1,962 1,351 1,598
Product and web site development 1,938 1,176 1,616
General and administrative 4,104 3,159 3,901
Total stock-based compensation and charges $ 8,272 $ 5,907 $ 7,290
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Year Ended December 31,
2012 2011 2010
As a Percentage of Revenue:
Revenue
Consumer advertising 81 % 81 % 81 %
Software and services 19 % 19 % 19 %
Total revenue 100 % 100 % 100 %
Cost of revenue 21 % 21 % 22 %
Gross profit 79 % 79 % 78 %
Operating expenses:
Sales and marketing 36 % 36 % 37 %
Product and web site development 19 % 18 % 17 %
General and administrative 21 % 21 % 22 %
Amortization of intangible assets 1 % 1 % 0 %
Total operating expenses 77 % 76 % 76 %
Income from operations 2 % 3 % 2 %
Interest (expense) income, net 0 % 0 % 0 %
Earnings of unconsolidated joint venture 1 % 1 % 1 %
Impairment of auction rate securities 0 % 0 % -10 %
Other income (expense), net 0 % 0 % -1 %
Income (loss) before income taxes 3 % 4 % -8 %
Income tax expense (benefit) 0 % 0 % 0 %
Net income (loss) 3 % 4 % -8 %
Convertible preferred stock dividend and related
accretion -1 % -2 % -3 %
Net income (loss) applicable to common stockholders 2 % 2 % -11 %
For the Years Ended December 31, 2012 and 2011
Revenue
Revenue increased $7.5 million, or 4%, to $199.2 million for the year ended
December 31, 2012, compared to $191.7 million for the year ended December 31,
2011.
Revenue attributable to our Consumer Advertising products increased
$6.3 million, or 4%, to $161.8 million for the year ended December 31, 2012,
compared to $155.6 million for the year ended December 31, 2011. The increase in
revenue was primarily due to increases in listing advertisements in our
REALTOR.com® business and to the introduction of our new Co-BrokeTM product and
our PreQualplus product, along with increases from our Relocation.com
acquisition, partially offset by revenue decreases from our featured products
(i.e. Featured Homes, Featured Area Community and Buyer Assist).
Revenue for our Software and Services products increased $1.3 million, or
3%, to $37.4 million for the year ended December 31, 2012, compared to
$36.2 million for the year ended December 31, 2011. The increase in revenue was
primarily due to new SaaS product and marketing services revenue associated with
our TigerLead® acquisition, as well as increased publishing revenue in our
ListHubTM business, partially offset by a decline in revenues from our Top
Producer® product suite.
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Cost of Revenue
Cost of revenue increased $1.0 million, or 3%, to $41.4 million for the year
ended December 31, 2012, compared to $40.4 million for the year ended
December 31, 2011. The increase was primarily due to a $2.1 million increase in
lead acquisition costs primarily attributable to the new TigerLead® and
Relocation.com acquisitions along with a $0.5 million increase in consulting
costs, partially offset by a $1.3 million decrease in personnel-related costs
and a $0.3 million reduction in production and fulfillment costs due to reduced
featured product revenue.
Gross margin percentage remained consistent at 79% for the years ended
December 31, 2012 and 2011 as the increase in revenue was equally offset by
increased cost of revenue.
Operating Expenses
Sales and Marketing. Sales and marketing expenses increased $2.5 million,
or 4%, to $71.1 million for the year ended December 31, 2012, compared to
$68.6 million for the year ended December 31, 2011. As a result of the departure
of certain sales management during the year ended December 31, 2012, we
recognized $0.5 million in incremental stock-based compensation associated with
the acceleration of vesting for outstanding stock option and restricted stock
awards and $0.7 million in severance costs. Additionally, there was a
$0.6 million increase in software licensing fees, a $0.6 million increase in
online distribution costs and a $0.4 million increase in consulting costs. These
increases were partially offset by other cost decreases of $0.3 million.
Product and Web Site Development. Product and web site development expenses
increased $2.6 million, or 8%, to $37.3 million for the year ended December 31,
2012, compared to $34.7 million for the year ended December 31, 2011. The
increase was primarily due to increases in personnel-related costs and
consulting costs as we continue to enhance our product offerings, including the
redesign of our Realtor.com® web site and the expansion of our mobile
applications.
General and Administrative. General and administrative expenses increased
$1.9 million, or 5%, to $42.4 million for the year ended December 31, 2012,
compared to $40.5 million for the year ended December 31, 2011. The increase was
primarily due an increase in personnel-related costs of $2.6 million, including
a $1.0 million increase in stock-based compensation, increased bad debt expense
of $0.3 million primarily related to the bankruptcy of one of our customers, a
$0.3 million increase in common area maintenance charges related to our leased
facilities and other cost increases of $0.1 million. These increases were
partially offset by a decrease in outside legal fees of $0.8 million and
one-time joint venture dissolution costs of $0.6 million incurred in 2011.
Amortization of Intangible Assets. Amortization of intangible assets
increased $0.8 million to $2.3 million for the year ended December 31, 2012,
compared to $1.5 million for the year ended December 31, 2011. This increase was
due to the amortization of intangible assets that were newly acquired in the
third and fourth quarters of 2012.
Stock-Based Compensation and Charges. The following chart summarizes the
stock-based compensation and charges that have been included in the following
captions for each of the periods presented (in thousands):
Year Ended December 31,
2012 2011
Cost of revenue $ 268 $ 221
Sales and marketing 1,962 1,351
Product and web site development 1,938 1,176
General and administrative 4,104 3,159
Total $ 8,272 $ 5,907
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Stock-based compensation and charges increased $2.4 million for the year
ended December 31, 2012, compared to the year ended December 31, 2011, primarily
due to the grants of restricted stock units to TigerLead® senior management
pursuant to their employment agreements in connection with the acquisition,
acceleration of vesting of certain outstanding stock option and restricted stock
awards, and new grants of restricted stock units and stock option awards.
Other Income, Net
Net other income of $0.1 million for the year ended December 31, 2012, was
primarily attributable to other income from the sale of certain investments,
partially offset by fluctuations in foreign exchange rates and losses on the
sales of fixed assets. Net other income of $0.5 million for the year ended
December 31, 2011, primarily consisted of a gain on sale of certain investments,
partially offset by losses attributable to fluctuations in foreign exchange
rates and losses on the sales of fixed assets.
Income Taxes
As a result of historical net operating losses, we have generally not
recorded a provision for income taxes. However, we recorded certain
indefinite-lived intangible assets as part of the purchase accounting for
acquisitions, which creates amortization that is being recorded for tax purposes
but not for book purposes. During the years ended December 31, 2012 and 2011, we
recorded income tax expense of $0.4 million and $0.3 million, respectively,
which includes a deferred tax provision related to amortization of the
indefinite-lived intangible assets and state income taxes.
For the Years Ended December 31, 2011 and 2010
Revenue
Revenue decreased $5.8 million, or 3%, to $191.7 million for the year ended
December 31, 2011, compared to $197.5 million for the year ended December 31,
2010.
Revenue attributable to our Consumer Advertising products decreased
$3.6 million, or 2%, to $155.6 million for the year ended December 31, 2011,
from $159.2 million for the year ended December 31, 2010. The decrease in
revenue was primarily due to declines in our Rentals products and featured
products (i.e. Featured Homes, Featured Area Community and Buyer Assist),
partially offset by increased revenues attributable to new product
introductions, including our PreQualplus product.
Revenue for our Software and Services products decreased $2.2 million, or
6%, to $36.2 million for the year ended December 31, 2011, from $38.3 million
for the year ended December 31, 2010. The decrease in revenue was primarily due
to a decline in our Top Producer® product suite attributable to a decline in our
CRM subscriber base, which was a result of reduced spending by real estate
professionals, partially offset by revenue increases due to new product
introductions associated with ListHubTM.
Cost of Revenue
Cost of revenue decreased $2.7 million, or 6%, to $40.4 million for the year
ended December 31, 2011, compared to $43.1 million for the year ended
December 31, 2010. The decrease was primarily due to decreased production and
fulfillment costs associated with our featured products of $1.3 million
resulting from improved self-service templates for our customers, a decrease in
personnel-related costs of $1.0 million, a decrease in royalties of $0.7 million
and credit card processing fees of $0.5 million due to reduced revenues and a
decrease in depreciation expense of $0.7 million, partially offset by a
$1.3 million increase in technology licensing fees related to new online
functionality and other cost increases of $0.2 million.
Gross margin percentage increased to 79% for the year ended December 31,
2011, compared to 78% for the year ended December 31, 2010, due to the decreased
costs described above.
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Operating Expenses
Sales and Marketing. Sales and marketing expenses decreased $5.1 million,
or 7%, to $68.6 million for the year ended December 31, 2011, compared to
$73.7 million for the year ended December 31, 2010. The decrease was primarily
due to a $4.1 million decrease in personnel-related costs directly related to
reduced revenues, a $1.4 million decrease in marketing and tradeshow expenses
and a decrease in online distribution costs of $0.7 million, partially offset by
a $0.6 million increase in software licensing costs, a $0.3 million increase in
consulting costs and other cost increases of $0.2 million.
Product and Web Site Development. Product and web site development expenses
increased $0.4 million, or 1%, to $34.7 million for the year ended December 31,
2011, compared to $34.3 million for the year ended December 31, 2010. The
increase was primarily due to an increase in personnel-related costs of
$2.3 million partially offset by decreased consulting costs of $1.9 million. The
continued increase in product and web site development cost is a result of
incremental investments in our new technology platforms and mobile applications.
General and Administrative. General and administrative expenses decreased
$2.2 million, or 5%, to $40.5 million for the year ended December 31, 2011,
compared to $42.7 million for the year ended December 31, 2010. The decrease was
primarily due to reduced personnel-related costs of $1.9 million, reduced
facilities-related costs of $0.7 million, reduced training costs of $0.3 million
and other cost reductions of $0.3 million, partially offset by an increase due
to joint venture dissolution costs of $0.6 million and increased legal costs of
$0.4 million.
Amortization of Intangible Assets. Amortization of intangible assets
increased $0.8 million to $1.5 million for the year ended December 31, 2011,
compared to $0.7 million for the year ended December 31, 2010. The increase was
due to the amortization of intangible assets that were acquired in the fourth
quarter of 2010 and during the year ended December 31, 2011.
Stock-Based Compensation and Charges. The following chart summarizes the
stock-based compensation and charges that have been included in the following
captions for each of the periods presented (in thousands):
Year Ended December 31,
2011 2010
Cost of revenue $ 221 $ 175
Sales and marketing 1,351 1,598
Product and web site development 1,176 1,616
General and administrative 3,159 3,901
Total $ 5,907 $ 7,290
Stock-based compensation and charges decreased $1.4 million for the year
ended December 31, 2011, compared to the year ended December 31, 2010, mainly
due to the reversal of expense recognized for restricted stock awards and
restricted stock units forfeited or not expected to vest during the year ended
December 31, 2011, and fewer options being granted.
Interest Income, Net
Net interest income decreased $0.9 million to less than $0.1 million for the
year ended December 31, 2011, compared to $1.0 million for the year ended
December 31, 2010, primarily due to reductions in our cash and cash equivalent
balances, as well as higher interest rates that were earned in 2010 on our
auction rate securities ("ARS") prior to selling the portfolio in April 2010.
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Impairment of Auction Rate Securities
In April 2010, we completed the sale of our entire portfolio of ARS for
$109.8 million (par value $129.4 million) to a broker in the secondary market.
As a result of the sale, an other-than-temporary loss of $19.6 million was
recorded for the year ended December 31, 2010.
Other Income (Expense), Net
Net other income of $0.5 million for the year ended December 31, 2011,
consisted primarily of gains on sale of certain investments. Net other expense
of $1.0 million for the year ended December 31, 2010, consisted primarily of the
transaction fees associated with the sale of our portfolio of ARS.
Income Taxes
We recorded an income tax expense of $0.3 million for the year ended
December 31, 2011, and we recorded a tax benefit of $0.2 million for the year
ended December 31, 2010. For the year ended December 31, 2011, we recorded a
deferred tax provision of $0.2 million related to amortization of certain
indefinite-lived intangible assets and a current state tax expense of
$0.1 million. For the year ended December 31, 2010, the Company recorded an
income tax benefit of $0.3 million as a result of a change in the valuation
allowance resulting from the deferred tax liability established for the
amortizable intangible assets acquired as part of a business combination,
partially offset by $0.1 million of state income tax expenses and a deferred tax
provision related to amortization of certain indefinite-lived intangible assets.
LIQUIDITY AND CAPITAL RESOURCES
Net cash provided by operating activities of $29.1 million for the year
ended December 31, 2012, was attributable to net income of $5.6 million, plus
noncash expenses including depreciation, amortization of intangible assets,
provision for doubtful accounts, stock-based compensation and charges, earnings
of unconsolidated joint venture and other noncash items aggregating to
$19.4 million, a $1.2 million cash distribution representing a return on our
investment in an unconsolidated joint venture and a $2.9 million change in
operating assets and liabilities.
Net cash provided by operating activities of $17.6 million for the year
ended December 31, 2011, was attributable to net income of $7.3 million, plus
noncash expenses including depreciation, amortization of intangible assets,
provision for doubtful accounts, stock-based compensation and charges, earnings
of unconsolidated joint venture and other noncash items aggregating
$16.0 million, and a $1.2 million cash distribution representing a return on our
investment in an unconsolidated joint venture, partially offset by a
$6.9 million change in operating assets and liabilities.
Net cash used in investing activities of $42.0 million for the year ended
December 31, 2012, was primarily attributable to the acquisitions, net of cash
acquired, of $31.7 million and capital expenditures of $11.0 million, partially
offset by a cash distribution representing a return of our invested capital in
an unconsolidated joint venture of $0.8 million.
Net cash used in investing activities of $7.3 million for the year ended
December 31, 2011, was primarily attributable to capital expenditures of
$8.1 million and acquisitions, net of cash acquired, of $0.5 million, partially
offset by a cash distribution representing a return of our invested capital in
an unconsolidated joint venture of $0.8 million and proceeds from the
dissolution of our mortgage joint venture of $0.5 million.
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Net cash used in financing activities of $47.6 million for the year ended
December 31, 2012, was primarily attributable to the redemption of the balance
of the Series B Preferred Stock for $49.0 million, payments of dividends on our
Series B Preferred Stock of $0.9 million, tax withholdings related to net share
settlements of restricted stock awards of $0.6 million and repurchases of common
stock and principal payments on loan payable totaling $0.2 million, partially
offset by proceeds from the exercise of stock options of $3.1 million.
Net cash used in financing activities of $81.2 million for the year ended
December 31, 2011, was primarily attributable to the redemption of a portion of
the Series B Preferred Stock for $70.0 million, repurchases of the Company's
common stock of $9.6 million, payments of dividends on our Series B Preferred
Stock of $2.0 million, tax withholdings related to net share settlements of
restricted stock awards of $0.3 million and principal payments on loan payable
of $0.1 million, partially offset by cash proceeds from the exercise of stock
options of $0.8 million.
We have generated positive operating cash flows in each of the last three
fiscal years. We believe that our existing cash and any cash generated from
operations will be sufficient to fund our working capital requirements, capital
expenditures and other obligations for the foreseeable future.
In February 2011, our Board of Directors authorized a stock repurchase
program. The program authorized, in one or more transactions taking place during
a two-year period, the repurchase of our outstanding common stock utilizing
surplus cash in the amount of up to $25 million. Under the program, we were
authorized to repurchase shares of common stock in the open market or in
privately negotiated transactions. The timing and amount of any repurchase
transactions under this program were dependent upon market conditions, corporate
considerations and regulatory requirements. Shares repurchased under the program
were retired to constitute authorized but unissued shares of our common stock.
We repurchased 9,958 shares of our outstanding common stock in the open market
for approximately $0.1 million during the year ended December 31, 2012. As of
December 31, 2012, we had repurchased 1,493,127 shares of our common stock for
an aggregate purchase price of $9.7 million. This authorization expired in
February 2013.
We are party to a revolving line of credit agreement with a major financial
institution, providing for borrowings of up to $20.0 million, available until
August 31, 2013. At December 31, 2012 and 2011, we had no borrowings outstanding
under the revolving line of credit. The revolving line of credit requires
interest payments based on the BBA LIBOR Rate plus 2.5%. There is an unused
commitment fee of 0.2% on any unused portion of the line of credit, payable
quarterly. Additionally, there is a 0.5% annual fee payable if our average
aggregate monthly deposit and investment balances with the financial institution
fall below $35.0 million. Among financial and other covenants, the revolving
line of credit agreement provides that we must: maintain tangible net worth of
$50.0 million; maintain minimum unrestricted, unencumbered marketable
securities, cash and cash equivalents of the lesser of $20.0 million or 125% of
the outstanding principal balance of the line of credit; and maintain adjusted
earnings before interest, taxes, depreciation and amortization ("EBITDA") of
$17.0 million on a twelve-month rolling basis. The revolving line of credit is
collateralized by our cash deposits, accounts receivable, investments, property
and equipment and general intangibles it now or subsequently owns. In addition,
we have pledged the capital stock of our current and future subsidiaries as
further collateral for the revolving line of credit. We were in compliance with
these covenants as of December 31, 2012.
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Our material financial commitments consist of those under operating lease
agreements, our operating agreement with the NAR and various web services and
content agreements. Our contractual obligations as of December 31, 2012, are as
follows (in thousands):
Payments Due by Period
Total Due in Due in Due in Due in
Payments One Year One to Three to Over
Due or Less Three Years Five Years Five Years
Operating lease
obligations $ 22,944 $ 5,106 $ 9,464 $ 5,930 $ 2,444
Other purchase
obligations 12,746 4,113 4,316 4,317 -
Total $ 35,690 $ 9,219 $ 13,780 $ 10,247 $ 2,444
Other purchase obligations represent payments required under our operating
agreement with the NAR and agreements with various other web service and content
providers. Obligations for the years ending 2013 and beyond under the NAR
operating agreement are calculated based on amounts paid in 2012 adjusted for
the Annual Consumer Price Index for the period ending December 2012. Obligations
disclosed above for the NAR operating agreement and one of the content
agreements only include estimated payments over the next five years as these
agreements have an indefinite term.
We also have commitments of $2.4 million to purchase property, plant and
equipment and software maintenance as of December 31, 2012.
Additionally, $1.0 million of the remaining purchase price related to the
acquisition of Relocation.com (see Note 3, "Acquisitions") was recorded in
"Other noncurrent liabilities" within our Consolidated Balance Sheets as of
December 31, 2012.
OFF-BALANCE SHEET ARRANGEMENTS
We have not entered into any transactions with unconsolidated entities
whereby we have financial guarantees, subordinated retained interests,
derivative instruments or other contingent arrangements that expose us to
material continuing risks, contingent liabilities, or any other obligation under
a variable interest in an unconsolidated entity that provides financing,
liquidity, market risk or credit risk support to us.
RECENT ACCOUNTING DEVELOPMENTS
See Note 2, "Summary of Significant Accounting Policies" to our consolidated
financial statements, regarding the impact of certain recent accounting
pronouncements on our consolidated financial statements.
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