|[February 23, 2013]
DISH Hopper Jumps into the Daytona 500, Appears on FOX Despite Network Censorship of the Brand
ENGLEWOOD, Colo. --(Business Wire)--
DISH is hopping into Sunday's Daytona 500 race through its sponsorship
of the Leavine Family Racing's No. 95 DISH Ford Fusion to be piloted by
up-and-coming driver Scott Speed. Other than the Hopper logo, the car
will be virtually ad-free, meaning consumers will see the DISH brand on
FOX in spite of the network's ongoing refusal to air ads for DISH's
consumer-friendly Hopper™ Whole-Home HD DVR.
DISH sponsors Leavine Family Racing's No. 95 Ford Fusion, driven by Scott Speed, at the Daytona 500. (Photo: Business Wire)
"The world of technology moves fast, but FOX keeps trying to wave a
yellow flag and put consumers under caution, attempting to slow their
access to the best in TV entertainment," said DISH President and CEO Joe
Clayton. "The Hopper is in the pole position as the fastest in the
consumer technology race. We are giving consumers what they want, when
they want and where they want it. FOX is trying to hold up traffic. You
can't stop the future."
As the Hopper, which was named a "Best of Show" among more than 20,000
products featured at the 2013 International CES (News - Alert), prepares to take to the
speedway, FOX has made yet another attempt to slow down consumers'
viewing experiences and ability to watch content in a manner that meets
Late Thursday night, FOX Broadcasting's lawyers launched another attempt
to block DISH from offering certain consumer-friendly features on the
Hopper Whole-Home HD DVR, after months of unsuccessful attempts to
thwart Hopper's AutoHop and PrimeTime Anytime features.
"Everybody skips commercials, and if FOX, CBS, ABC and NB think that's
illegal, well I guess that makes us a nation of outlaws," continued
Clayton. "We might as well make the No. 95 car the DISH fans' getaway
car in what is sure to be an exciting race on Sunday!"
Fox also wants to prevent viewers from accessing the recorded television
shows they have already paid for while on the road. For race fans, the
Hopper is great for catching recorded race highlights and other coverage
at the hotel after the race.
DISH is proud to sponsor up-and-coming driver Scott Speed at the
Daytona 500. Speed is no stranger to racing and his diverse career in
driving includes qualifying for the Formula One team in 2006. Speed
became the first American to race in Formula One since Michael Andretti
in 1993. His recent success in qualifying for the Daytona 500 makes him
a great contender for Sunday.
"I'm a big DISH fan and am excited to return to Daytona International
Speedway Sunday with the Hopper riding shotgun," said Scott Speed.
"Hopper is great for people like me -- we can record more programming
and take our favorite shows with us."
To track Speed and the Hopper as they race around the track, follow
@DISH and @scottspeed and search the hashtag #adfreetv, or visit http://www.facebook.com/ScottSpeed
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH
Network L.L.C., provides approximately 14.056 million satellite TV
customers, as of Dec. 31, 2012, with the highest quality programming and
technology with the most choices at the best value, including HD Free
for Life. Subscribers enjoy the largest high definition line-up with
more than 200 national HD channels, the most international channels, and
award-winning HD and DVR technology. DISH Network Corporation's
subsidiary, Blockbuster L.L.C., delivers family entertainment to
millions of customers around the world. DISH Network Corporation is a
Fortune 200 company. Visit www.dish.com.
About Leavine Family Racing
Leavine Family Racing (LFR), currently a two-team operation in the
NASCAR Sprint (News - Alert) Cup Series and the ARCA Racing Series, is a Texas-based
team - headquartered in Tyler, Texas. The racing team has an entry in
the NASCAR Sprint Cup Series - the No. 95 car with driver Scott Speed,
and the ARCA Racing Series - the No. 95 car with driver Michael Leavine.
The team is owned by Bob and Sharon Leavine.
Leavine Family Racing began competing in NASCAR with four career-starts
for the 2011 racing season in NASCAR's premier series with driver David
The team's shop is located in Concord, North Carolina, just outside of
Charlotte Motor Speedway's turn two.
During the 2010 season, as an entry into NASCAR, Bob Leavine was a
sponsor in the NASCAR Nationwide Series and NASCAR Camping World Truck
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130223005016/en/
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