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| [February 25, 2013] |
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Global Businesses Select ARM Mali GPU Technology across All Smart Devices
CAMBRIDGE, England --(Business Wire)--
ARM (News - Alert) reveals the scale of success of its Mali Graphics processors
technology, which is powering advanced graphics and user experiences
across all types of smart devices from the workplace to the home. This
growth is enabled by 75 licenses of the ARM® Mali GPU family of products
across the smartphone, tablet and graphic-enabled Digital TV (DTV)
markets. Mali GPUs bring a distinct balance of performance density with
advanced graphics, plus first-to-market GPU compute support, to an
exciting and diverse range of smart devices.
Mali GPUs can be found in more than 70% of graphics-enabled Digital TVs
Mali GPU features in over 50% of all Android™ tablets
Mali GPU is used in 20% of all Android smartphones
The global smartphone market expects to see 1.1 Billion units shipping
in 2013*. As this market continues to grow, so does its breadth of
devices. This ranges from $50 dollar smartphones to high-end devices
priced over $650 that require high-performance, power-efficient graphics
technology. By using Mali GPU technology, silicon vendors and original
equipment manufacturers (OEMs) can diversify and offer rich user
experiences such as computational photography, facial detection and
gaming with powerful near-real graphics experiences.
"We are incredibly pleased to see the success enjoyed by ARM partners
that have chosen Mali GPUs," said Pete Hutton, general manager, media
processing division, ARM. "This impressive market growth has been
achieved by only a quarter of the current Mali licensees. In 2013 we
look forward to even more of our licensees, who have transitioned to
Mali GPUs for improved performance and short development cycles,
bringing new solutions to market and enjoying success."
ARM has developed Mali GPUs to be integrated into the same
system-on-chip designs as an ARM Cortex™ -A series processor. In 2012,
over 95% of the Mali graphics processors shipped, did so alongside one
of the ARM Cortex-A series processor from entry-level smartphones to
mobile computers. ARM has built a vibrant ecosystem to enable a broad
range of Operating Systems (OS) user interface and gaming partners to
optimize their solutions for Mali to address the market. In 2013 the
choices for consumers will expand even further. High-end Android-based
devices are multiplying and more entry-level smartphones are becoming
available, enabled in part by Firefox OS.
Mali GPU total volume shipments, as reported by ARM partners, have grown
from less than 50 million Mali-enabled SoCs in 2011 to over 150 million
units in 2012 and are expected to exceed 240 million in 2013. This
growth has resulted in Mali GPUs taking market share in all the
fast-growing markets: It is number 1 in the Android tablet market, and
is in more than 20% of Android smartphones. This is in addition to more
than 70% of all smart TVs shipped benefitting from Mali GPUs. CES saw a
wide range of smart TVs on show, including Samsung's (News - Alert) Smart TV F8000 and
LG smart TV GA7900 and GA6400, taking the TV experience to new levels
with Mali GPU technology.
Samsung Electronics
"Samsung Smart TV has been leading market in transforming the viewing
experiences of consumers in the living room. Through the adoption of the
quad-core ARM Cortex-A15 processor and Mali-T604 GPUs, Samsung Smart TV,
including the world's first quad-core built-in F8000, will enable a new
way of enjoying content on TV with innovative user interfaces and faster
performance," said Cheul-Hee Hahm, Master of R&D Team, Visual Display
Business, Samsung Electronics, Co., Ltd.
In 2013 there will be a significant increase in the number of mass
market smartphones based on Mali-400 and Mali-450 GPUs, and of high-end
phones taking advantage of the high performance of the Mali-T600 family.
Leadcore
"In 2012, Leadcore Technology launched LC1810, the first TD Dualcore
smartphone solution and gained broad market achievement. The LC1810 was
developed leveraging ARM Cortex-A9 and ARM Mali GPU technology," said
Jitang Liu, VP of Leadcore."This has enabled Leadcore solutions to meet
the demanding performance and energy efficiency demands of the
smartphone market"MediaTek"MediaTek addresses a wide range of
markets through scalable adaptable solutions," said Johan Lodenius,
chief marketing officer and corporate vice president, MediaTek. "ARM
Mali-GPUs enable us to target markets quickly and introduce first class
products with a short time to market."
Spreadtrum
"Spreadtrum has been delighted with our wide ranging success with the
Mali GPUs with more than 300 design-wins," said Dr.YI Kang, vice
president, marketing, Spreadtrum Communications. "Mali GPUs enable us to
build on our offerings to OEMs through a wider range of OS support,
which now includes a Firefox OS implementation. This diversity brings
differentiation giving consumers more choice whilst opening up the
potential enabled by HTML5."
ST-Ericsson (News - Alert)
"ST-Ericsson is an innovator and early adopter of new technology. We
were an early licensee of the ARM Mali-400 GPU which has helped us to
provide a powerful user experience on our NovaThor U8500 ModAp by
bringing new levels of graphics performance to smartphone designs such
as the Samsung Galaxy SIII mini, Sony Xperia P and HTC (News - Alert) One to name a
few," said Patrice Meilland, senior vice president of NovaThor Solutions
for ST-Ericsson. "By using Mali GPUs, the U8500 delivers increased
performance for media-rich content and applications, such as fast web
browsing, imaging, games and location based services, without
compromising battery life. In 2012 we shipped tens of millions of units
of our NovaThor U8500 platform, and 20 smartphones based on the U8500
platform were launched. We expect the product to continue to be a
powerful offering for our customers."
In 2012 the tablet market saw exceptional growth. A diverse and dynamic
range of tablets were introduced, ranging from entry level educational
focused tablets through to desktop performance devices. Tablets are
driving resolution levels, with devices such as the Google Nexus 10
taking mobile devices to new resolutions. The Nexus 10 was also the
first device to support Renderscript GPU Compute functionality from
Google. It opened up the potential that GPU Compute, through the
Mali-T604, can bring with new use cases and increased efficiency for
existing tasks. The OS market choice continues to diversify with Android
holding a majority market share in the mobile computing space and the
inclusion of ChromeOS brings further differentiation and choice for end
users.
AllWinner
"AllWinner have seen exceptional success with the Mali-400 based SoCs in
the Android tablet space" said Jack Lee, chief marketing officer,
AllWinner. "By using Mali-400 we have been able to bring a competitive
performance density graphics solution to the market within just 9 months
of licensing the Mali GPUs. We look forward to continuing this success
throughout 2013."
Rockchip
"Rockchip continues to expand the performance possibilities of a wide
range of tablet solutions, and we are now moving into a new Quad-core
Generation together with ARM," said Feng Chen, CMO of Rockchip. By
supporting Mali-400 we are able to provide the widest range of support
for applications and games because of the dynamic ARM ecosystem support
for Android tablets."
ARM has the whole system story, from leadership CPU and
GPU IP to the interconnect technology that ensures their seamless
linkage. From a developer perspective, ARM also has the tools, such as
the DS-5 toolchain, to enable system-wide performance analysis and
optimization for software. ARM has over 20 years experience in the
creation and verification of IP and is ensuring its partners have the
robust and reliable Mali graphics hardware and software that is bringing
new and exciting smart products to life.
*Source: Strategy Analytics (News - Alert), Bank of America Merrill Lynch Global
Research estimates, 5th December 2012.
About ARM
ARM designs the technology that is at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions
to imaging, automotive, security and storage devices. ARM's
comprehensive product offering includes RISC microprocessors, graphics
processors, video engines, enabling software, cell libraries, embedded
memories, high-speed connectivity products, peripherals and development
tools. Combined with comprehensive design services, training, support
and maintenance, and the company's broad Partner community, they provide
a total system solution that offers a fast, reliable path to market for
leading electronics companies. Find out more about ARM by following
these links:
ARM website: http://www.arm.com
ARM Connected Community®: http://www.arm.com/community
ARM Blogs: http://blogs.arm.com
ARMFlix on YouTube: http://www.youtube.com/armflix
ARM on Twitter:
http://twitter.com/ARMMultimedia
http://twitter.com/ARMMobile
http://twitter.com/ARMCommunity
http://twitter.com/ARMEmbedded
http://twitter.com/ARMSoC
http://twitter.com/ARMTools
http://twitter.com/SoftwareOnARM
ARM, Artisan and AMBA are registered trademarks of ARM Limited. Cortex,
CoreLink, big.LITTLE, Mali and POP are trademarks of ARM Limited. All
other brands or product names are the property of their respective
holders. "ARM" is used to represent ARM Holdings plc; its operating
company ARM Limited; and the regional subsidiaries ARM Inc.; ARM KK; ARM
Korea Limited.; ARM Taiwan Limited; ARM France SAS; ARM Consulting
(Shanghai) Co. Ltd.; ARM Germany GmbH; ARM Embedded Technologies Pvt.
Ltd.; ARM Norway, AS and ARM Sweden AB.

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