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| [February 26, 2013] |
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Cypress's TrueTouch® Solution With Single-Layer Sensor Powers Touchscreen on New Vanzo Smart Phone
SAN JOSE, Calif. --(Business Wire)--
Cypress Semiconductor Corp. (News - Alert) (Nasdaq: CY) today announced that Vanzo
Communication Inc., a global provider of mobile handset solutions based
in China, has selected the TrueTouch®
touchscreen solution for its X1 series Android (News - Alert) smartphone. The
touchscreen uses Cypress's SLIM® (Single-Layer Independent
Multi-touch) sensor to deliver high-performance accuracy and
responsiveness with a true single-layer sensor panel. The SLIM sensor
enables the phone to track common gestures such as pinch, zoom, flick,
drag, swipe, and others requiring more than two fingers.
SLIM is the industry's first true single-substrate, single-layer Indium
Tin Oxide (ITO) touchscreen sensor in production. Unlike competitive
solutions, it requires no additional insulation layers or bridges. The
elimination of a second sensor layer can save mobile device
manufacturers 40 percent or more on sensor costs, which is often the
most expensive part of the touchscreen module. A single-layer structure
also greatly reduces the thickness of the sensor module. A video on the
SLIM sensor technology is featured at www.cypress.com/go/truetouch.
"Many smartphones on the market today in China do not offer capacitive
touchscreens because of the cost, or they offer only basic touch
features," said John Carey, Senior Director of TrueTouch Marketing at
Cypress. "The SLIM sensor enables outstanding multi-touch and gesture
tracking for the Vanzo X1 series, and we believe the top-notch
touhscreen interface will serve as a true differentiator for
smartphones in high-volume markets."
"The Cypress single-layer SLIM sensor delivers excellent multi-touch
touchscreen performance and contributes to the sleek design of our X1
series phones, while still allowing us to offer them at a competitive
price-point for the high-volume smartphone market in China," said Liu
Junming, General Manager of Vanzo.
Traditional capacitive touchscreens use a two-layer sensor to deliver
the accuracy and linearity required for today's user experience.
Cypress's proprietary algorithms interface with the single-layer SLIM
sensor to deliver two-layer performance for an unparalleled combination
of user experience and cost sensitivity.
The SLIM sensor can be deposited directly on the cover glass to create
the thinnest touchscreen phones ever. The sensor pattern for SLIM is
even more unique in that it can eliminate the requirement for a side
bezel, normally about 2 mm on each side of the end product. This feature
enables borderless display modules that allow OEMs to use larger
displays without changing the form factor of the phone.
About TrueTouch
Cypress's TrueTouch solution offers the world's widest array of
features, including true single-layer sensor support, waterproofing,
1-mm passive stylus support, hover capability, and the Charger Armor
feature that enables mobile phones to operate in the presence of very
noisy chargers. In addition, TrueTouch devices offer Cypress's legendary
noise immunity with patented capacitive sensing technology that enables
flawless operation in noisy RF and LCD environments. More information is
available at touch.cypress.com.
About Vanzo Communication Inc.
Shanghai Vanzo Communication Inc. was established in 2009. The company
is committed to providing advanced wireless communication devices,
services and total solutions to global users via its solid ID/MD, HW/SW
design, PCBA manufacturing, Testing, and QA. For more information on
Vanzo, please visit www.vanzotec.com/.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC® 1, PSoC
3, and PSoC 5 programmable system-on-chip families and derivatives,
CapSense® touch sensing and TrueTouch solutions for
touchscreens. Cypress is the world leader in USB controllers, including
the high-performance West Bridge® solution that enhances
connectivity and performance in multimedia handsets, PCs, and tablets.
Cypress is also the world leader in SRAM memories. Cypress serves
numerous markets including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on
the NASDAQ Global Select Market under the ticker symbol CY. Visit
Cypress online at www.cypress.com.
Cypress, the Cypress logo, TrueTouch, SLIM, PSoC, CapSense, and West
Bridge are registered trademarks of Cypress Semiconductor Corp. All
other trademarks are property of their owners.

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