Chillingo and Samsung's "100% Indie" Developer Program Offers Best Revenue Share in Mobile Games Industry

BARCELONA, Spain --(Business Wire)--

MOBILE WORLD CONGRESS - Chillingo, the leading indie mobile games publisher and division of Electronic Arts Inc. (NASDAQ: EA), and Samsung (News - Alert) Electronics Co., Ltd. announced a partnership to fuel the mobile games developer community and provide unparalleled revenue opportunities. Spearheaded by Chillingo founders, Chris Byatte and Joe Wee, "100% Indie" aims to inspire, foster and support indie developers around the world.

Starting on March 4, developers can visit www.100PercentIndie.com and submit their games for consideration to Samsung's mobile apps marketplace, Samsung Apps. The "100% Indie" team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal will include resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games

"100% Indie" allows developers to tap into the phenomenal growth that Samsung is experiencing. Publishing games on Samsung Apps through this initiative will provide developers with the most competitive pre-negotiated revenue share in the industry. Developers who join the program in the first six months will receive 100 percent revenue for their title, and are guaranteed higher revenue shae rates until March 2015*.

"Samsung continues to diversify the applications we offer on Samsung Apps, and 100% Indie is the latest example of that commitment," said project manager of Samsung, Juyeon Lee. "Through 100% Indie, Chillingo is the right partner to help us tap into the creativity of the indie community and ensure we are bringing the best games to Samsung devices around the world."

"With over 10 years' heritage in the mobile gaming space, we uniquely understand what drives and motivates the game makers of today," said Chris Byatte, founder of Chillingo.

"Making a game is hard. Developers are looking for inspiration and opportunities. '100% Indie' is designed to help independent developers take full advantage of these amazing revenue opportunities and bring their games to Samsung Apps," added Joe Wee, founder of Chillingo.

Interested developers should visit www.100percentindie.com and sign up to receive more details about the program.

* Developers will receive 100% revenue from March 4, 2013 - September 3, 2013, 90% revenue share from September 4, 2013 - March 3, 2014, 80% revenue share from March 4, 2014 - March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android (News - Alert), Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE (News - Alert) systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.