[March 01, 2013]

Research and Markets: Sony: Losing The Battle in The Television Division

Research and Markets (http://www.researchandmarkets.com/research/r4zzzf/sony_losing_the) has announced the addition of the "Sony: Losing the battle in the television division" report to their offering.

Sony was once renowned as one of the world's most successful companies. Traditionally known as a great innovator Sony has transformed entire categories of electronics with products such as the Walkman, the first transistorized television and the PlayStation. The company has however posted losses for four consecutive years and its TV division has seen eight consecutive years of loss.

Features and benefits

- Describes topics such as innovative products, business models, and significant company acquisitions.

- Fact-based and presented in an accessible style, this report explais the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Sony transformed technology within the TVs market in the 1960s with the introduction of the first portable TV. This led to global recognition and the beginning of Sony's TV manufacturing operation.

The company has failed to remain a major player in the TV market and has been taken over by Korean rivals such as Samsung (News - Alert) and LG.

The company's new CEO Kazuo Hirai has made it clear that Sony will change and has set out a range of initiatives including turning around their television division which has been in decline for eight consecutive years.

Your key questions answered

- Why has Sony's share of the global TV market declined in recent years

- What measures is the company taking to move back to profitability

Key Topics Covered:

OVERVIEW

- Catalyst

- Summary

SONY TRANSFORMED TECHNOLOGY

- Sony was traditionally best known as a great innovator

- Sony TVs

- Global image of Sony TVs

THE COMPANY IS DETERIORATING

- The rise of competitors: Samsung and LG Electronics (News - Alert)

- Japanese manufacturers take their eye off the ball

- Yen appreciation against the US Dollar

- Sony is losing brand value

TURN-AROUND STRATEGIES

- Marketing

- Sony ends joint venture with Samsung

- Positive outlook since 2011

- Strategies to improve the company

CONCLUSIONS

- Can Sony survive in its TV division

APPENDIX

For more information visit http://www.researchandmarkets.com/research/r4zzzf/sony_losing_the

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