Kameda signs distribution deal with DKSH
Mar 04, 2013 (Bangkok Post - McClatchy-Tribune Information Services via COMTEX) --
Kameda Seika Co, Japan's largest rice-cracker producer, is expanding its business in Thailand.
The company recently signed a five-year distribution agreement with DKSH Thailand to provide sales, marketing, distribution, logistics, merchandising and back-office services to support the expansion of the Kameda brand in the Thai market.
Jorg Wolle, DKSH's president and chief executive, said the rapid growth of the middle class in Asean will drive consumption and demand for higher-quality consumer products.
Kameda sees high growth potential in the rice-cracker market in Thailand, which is part of its medium-term plan to expand products to Asean countries.
"We are confident in the cooperation with DKSH, which will provide us with a platform to rapidly increase our footprint in Asean," said Michiyasu Tanaka, Kameda's president and chief executive.
The company established Kameda-STC Co Ltd in Thailand in 1990. About 90% of output from this factory is for export.
"We believe in Asean as an important strategic area, and Thailand is considered the most important market in this region. We will seriously build the Kameda brand this year through the DKSH network," Mr Tanaka said.
Indochina is also being eyed as an area for expansion.
"China, Thailand and Vietnam are the top three countries in Asia-Pacific where Kameda wants to invest," he said.
"Importantly, with our cooperation with DKSH, which deeply understands Thai consumer needs, we can see the potential of Thailand to expand even further, and our sales here will increase 1.5 times within three years from now."
Kameda Group has three factories, one each in Thailand, China and the US.
Its total sales in the fiscal year ended last March 31 were 23.6 billion baht including 159 million from international operations.
Kameda intends to increase international sales to 30% of the total by 2020, driven by the US and Asian markets.
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