|[March 04, 2013]
ams and Mobeam: Mobile couponing's last barrier falls - Smartphone barcodes will finally be readable by all POS laser scanners
UNTERPREMSTAETTEN, Austria --(Business Wire)--
ams AG (SIX: AMS) and Mobeam announced they have formed a strategic
partnership that will accelerate the ability of smartphones to transmit
barcoded content that can be read by all point-of-sale (POS) laser
scanners. The partnership will provide an integrated solution consisting
of ams' industry-leading light sensors and Mobeam's light-based beaming
technology. With this partnership, handset makers will be able to fully
support mobile commerce applications that use barcodes such as: coupon
redemption, loyalty cards, gift cards and tickets. For retailers, this
will mean the end of manually sorting printed coupons, and waiting
months for reimbursement.
Roughly 350 billion paper coupons are issued each year in the U.S., with
a value of over $470 billion. Paper coupons consume 13 million trees
every year, and 99% are actually never even used. The dream of paperless
"mobile couponing" has remained elusive because the vast majority of
in-store laser scanners cannot scan 1D barcodes displayed on mobile
phones. The ams and Mobeam technology partnership gives handset makers
the ability to finally overcome mobile couponing's last technical
The ams nd Mobeam technology solves the problem that has limited the
advancement of mobile couponing, namely that smartphones utilize
emissive displays from which a common POS barcode reader cannot capture
barcode data. The partnership integrates Mobeam's technology with ams'
digital light sensor optical module to provide smartphone vendors with a
turn-key solution and differentiation without the need for additional
components. The ams TMD3990 module utilizes the same type of proximity
IR LED that is already used in smartphones today to disable the
touch-screen display. This simplified approach will give handset makers
the ability to capture all of the new opportunities taking root in
mobile coupons and mobile commerce.
"The combination of Mobeam technology and ams sensors will give
smartphone makers a single, accurate and powerful integrated solution to
participate in the growing mobile couponing and mobile commerce
markets," said John Heugle, ams CEO. "Our customers look to us to help
them create value and differentiation in their products and markets they
serve, and we believe this relationship with Mobeam does just that."
More than 500 million people around the world are expected to receive
mobile coupons this year, a 30%
increase from 2012. Efficient transfer of barcode data is essential
to expand the mobile couponing market. Enabling consumers to use their
smartphones to redeem digitized coupons will provide an eco-friendly
solution, added convenience, and help to accelerate mobile commerce.
"We are incredibly excited to join forces with ams to help move the
entire industry towards true mobile commerce," said Chris Sellers,
Mobeam CEO. "This partnership with ams will make it easier to integrate
our cost-effective Mobeam technology in smartphones."
Devices are currently being sampled by ams. Full production of the
TMD3990, which combines Color Light Sensing, proximity detection and IR
LED barcode transmit function, is scheduled for 3Q2013.
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