Asahi Super Dry Taru-Nama to Co-Sponsor Luckyrice Asian Food Festival
Mar 05, 2013 (Close-Up Media via COMTEX) --
Asahi Beer USA, Inc. announced that the Japanese beer company will serve as co-sponsor for the 4th Annual Luckyrice Asian culinary festival taking place in major cities across America starting in April.
According to a release, founded in New York by Danielle Chang, the Luckyrice festival each year attracts tens of thousands of participants to its events in New York, Los Angeles and Las Vegas to taste culinary presentations of Asian cuisine prepared by top celebrity chefs. This year, Asahi's Super Dry On Tap (Taru-Nama) Beer, imported from Japan's Number One brewery, will take top billing alongside the culinary dishes as the official beer for the festival.
At the Luckyrice festivals, Asahi said, it will feature its special beer servers, imported from Japan, to draw beer from its kegs. These compact servers, which are approximately one-third the size of a conventional beer server, employ a specially-machined tap that create a creamy foam as the beer is drawn. This foam seals the beer, keeping it fresh longer, the company added.
Asahi Vice President Moto Suzuki comments on Asahi's role this year as festival co-sponsor stating, "We look forward to serving Japan's Number One-selling beer, Asahi Super Dry Taru-Nama, at Luckyrice festivals across America. Asahi Super Dry Taru-Nama is our most popular beer, not just in Japan but worldwide. We believe this is due to our absolute commitment to quality in manufacturing a beer that meets the exact needs and expectations of the public."
Asahi Beer USA invites the public to learn more about Asian food, drink and culture by attending the Luckyrice events this year and sampling its Asahi Super Dry Taru-Nama beer along with an assortment of Asian cuisine.
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