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| [March 05, 2013] |
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ZTE Reveals Strategic Collaboration with Intel on Next Generation Smartphones
HANOVER, Germany --(Business Wire)--
ZTE today announced a strategic collaboration with Intel (News - Alert) focused on the
new Intel® Atom™ Processor Z2580 platform recently announced at Mobile
World Congress. The platform will bring significant performance
enhancements to the next generation of ZTE (News - Alert) smartphones with Intel
Inside®.
The collaboration with Intel is an important part of ZTE's strategy for
product development, both in terms of time-to-market and in providing
customers' with a great handset experience. ZTE is currently working
with Intel to develop unique smartphones based on the Intel Atom Z2580
processor. The platform's dual-core processor with Intel®
Hyper-Threading Technology provides double the compute performance and
up to 3x graphics capabilities over the previous generation Intel® Atom™
Z2460 processor while delivering the same competitive battery life.
This latest engagement builds on the multi-year relationship between ZTE
and Intel that has already produced the successful ZTE Grand X IN, ZTE's
first smartphone with Intel Inside. The ZTE Grand X IN was one of the
best-selling smartphones in Austria during 2012. The Android (News - Alert)*-based
device is also available in Germany, Poland, Hungary, Romania, Serbia,
Macedonia, Slovakia, Moldova, Greece, Sweden and Norway. It will also
soon be available in France.
"The Grand X IN was ZTE's first flagshp smartphone in Europe to feature
Intel Inside. We've launched it successfully across Europe in strong
cooperation with Intel, and as a result have significantly increased our
brand awareness in these important markets," said Mr. Ao Wen, General
Manager of ZTE Europe Mobile Devices. "We are looking forward to both
continuing and broadening the relationship with Intel to support ZTE's
growth in the high performance smartphone market segment. Intel is one
of our strategic partners in the development of cutting-edge new mobile
technologies."
"Our work with ZTE has been instrumental as we work to expand our
portfolio of mobile products and bring to market exciting new designs
with Intel Inside, It's great to work with ZTE on the new family of
Intel Atom processors for smartphones and we're confident that the
combination of high performance, competitive battery life and overall
value will be appreciated by consumers," said Hendrik Unkel, Director
for Marketing and Business Development at Intel.
Intel and Atom are trademarks of Intel Corporation in the United States
and other countries.
*Other names and brands may be claimed as the property of others.
About ZTE Mobile Devices
ZTE is the No. 4 mobile handset manufacturer in the world according to
global industry analyst IDC (News - Alert). ZTE produces a complete range of mobile
devices including mobile phones, tablets, mobile broadband modems and
hotspots, and family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more
than 160 countries and regions around the world, and has strategic
partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied
for more international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE
Grand series, including the Grand S which debuted at CES (News - Alert) 2013 and the
Grand Memo which debuted at MWC 2013, highlights ZTE's transformation
into a high-end flagship smartphone producer and opens a new era for ZTE
as a major global handset brand.
ZTE Mobile devices is a division of ZTE, the global telecommunications
equipment, networks and mobile devices company headquartered in
Shenzhen, China and with a combined 2011 turnover of over $13.7 billion
and over 30,000 employees. ZTE is a publicly traded company listed on
the Hong Kong and Shenzhen stock exchanges. www.ztedevices.com

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