|[March 05, 2013]
Sprout Social Launches #BePresent Campaign, Introduces Free Brand Engagement Reports
CHICAGO --(Business Wire)--
Social, a leader in social media management and engagement for
businesses, today announces the kickoff of #BePresent - a new initiative
to help brands better measure and improve social media engagement. At
the heart of the campaign is a new Engagement Report, which all brands
are invited to generate and download for free at mustbepresent.com.
"Social media has forever changed the way brands interact with customers
and it is not enough to simply push messages out into the world," says
Justyn Howard, CEO of Sprout (News - Alert) Social. "You have to engage, you have to
foster dialogues, and you have to provide exemplary social care. In
short, you must #BePresent."
Engagement Report uses proprietary models to identify messages
likely needing a response and measures the brand's responsiveness to
those inquiries. The report will help brands find opportunities to
better manage workflow, allocate resources and improve engagement. Each
report provides a number of relevant statistics including:
Average response times
Industry and peer-group benchmarks
"Brands, and the industry as a whole, traditionally struggle to
accurately measure social responsiveness," notes Howard. "As an industry
leader, it is our responsibility to advance the social measurement
conversation and bring new capabilities to market."
The #BePresent mission is to bring baseline engagement metrics to the
table, encourage social participation and identify areas for brand
improvement. The process is simple:
1. Visit mustbepresent.com
2. Create a #BePresent account & authorize with Twitter (News - Alert)
3. Generate your free Engagement Report
Once a report is generated, Sprout monitors activity in real-time and
users can check back as often as they wish to update their report or
look to the Sprout Social platform for more in-depth reporting. It is
important to note the Engagement Report does not determine a final
"score" or highlight one most important metric, but is meant to show
"To singularly define one metric or create an 'end-all-be-all' score
somewhat defeats the purpose of holistic and ongoing engagement," adds
Howard. "We want brands to know where they currently stand, set goals
appropriate for their business, implement a strategy to improve and then
continually track progress."
Sprout is also launching a new suite of features in their Social Media
Management (SMM) platform to coincide with this initiative. Sprout
customers will benefit from detailed engagement reporting, additional
analytics over time and multi-profile summation of data and responses.
Engagement metrics and indicators will be present throughout the
platform to keep teams apprised of their performance in real-time.
Read the Engagement
Report Fact Sheet for additional information and an explanation of
full report details.
Sprout Social logo, product and Engagement Report images available upon
About Sprout Social
Sprout Social provides social media engagement, publishing and
analytic tools for top global brands including AMD (News - Alert), McDonald's, Pepsi,
UPS and Yammer. A powerful platform for social business, Sprout enables
brands to more effectively manage social channels and provide an
exceptional customer experience. Headquartered in Chicago, Sprout is
a Twitter Certified Product and a Facebook (News - Alert) Preferred Marketing
Developer. Learn more at sproutsocial.com.
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