|[March 06, 2013]
Adobe Brings New Digital Advertising Solution to Media Agencies and Marketers
SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) Summit, The Digital Marketing Conference - Adobe
Systems Incorporated (Nasdaq:ADBE) today unveiled a standard version of Adobe®
Media Optimizer, part of Adobe Marketing Cloud. Adobe Media
Optimizer is a digital advertising platform for campaigns across search,
display and social media. The new edition, Media Optimizer Standard,
delivers a rules-based bidding solution that improves the performance of
search engine marketing campaigns through seamless integration with
Adobe Analytics. Media Optimizer Standard is designed for media buying
agencies, search engine marketing (SEM) agencies and direct advertisers
seeking more control and transparency over their campaigns at an
economical price point.
Adobe Media Optimizer Standard allows customers to easily manage search engine marketing (SEM) accounts, campaigns, enhanced campaigns, ad groups and keywords using both a flattened view across the top and a familiar hierarchy structure on the left. (Photo: Business Wire)
Media Optimizer Standard offers an interactive dashboard that gives
marketers the ability to tie data-driven insights to tactical changes in
their ad campaigns across Google (News - Alert), Bing, Yahoo and other search engines.
It not only provides a collection of highly interactive reports in one
location, but also gives marketers the ability to efficiently manage
campaigns, ad groups and keywords directly from the same interface.
Additionally, updated Bid Rules functionality allows advertisers to
easily set up and control how bids are executed and fully automate the
bidding process across search engines.
Several of the existing features in Media Optimizer Premium, the
platform best suited for large agencies and enterprises, are also part
of the Standard version. Since both Standard and Premium use the same
foundation, clients that find the need to upgrade to Premium require no
new deployment and are quickly up and running with powerful algorithmic
bid optimization. Media Optimizer's seamless integration with
SiteCatalyst® allows advertisers to use Web site data to optimize and
better target their campaigns in real-time. All of the advanced campaign
management functionalities are also included in Media Optimizer
Standard. In addition, media agencies can layer their own services on
top of both Media Optimizer solutions including more advanced modeling
and analytics serices to provide their clients with maximum ROI.
Migration to Adobe Media Optimizer
Adobe also announced that current Adobe SearchCenter+ customers will be
transitioned to Media Optimizer Standard or Premium throughout the year.
All key SearchCenter+ functionality and features such as a two-way
SiteCatalyst integration were added to both versions of Media Optimizer.
Adobe Media Optimizer
A core component of Adobe
Marketing Cloud, Adobe Media Optimizer is the industry's first fully
integrated digital advertising platform that delivers cross-channel ad
management, optimization and forecast across search, display and social
media campaigns for peak return on investment. The solution delivers
more than 300 million monthly prospects and customers and is used by
more than 400 global customers across industries. Media Optimizer
manages more than $2 billion in annualized ad spend.
David Karnstedt, senior vice president, Media and Advertising Solutions,
"Adobe's digital advertising solution lets marketers run cross-channel
campaigns that fully maximize ROI. With the new Standard version we
are bringing proven features from our Premium version to agencies and
direct advertisers to help them further automate their campaigns with
an intuitive and easy-to-use interface."
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting and Web experience management
solutions and a social-enabled UI that brings together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com
to learn more.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, SiteCatalyst and AdLens are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or
other countries. All other trademarks are the property of their
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130305006833/en/
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