|[March 07, 2013]
Eduardo Sanchez Joins RichRelevance as President
SAN FRANCISCO --(Business Wire)--
RichRelevance®, the leading provider of dynamic e-commerce
personalization for the world's largest retailers, today announced it
has appointed Eduardo Sanchez as President. Sanchez brings more than 25
years of global leadership, operational and technical experience in
enterprise computing, cloud services, mobile and social applications and
data infrastructure to the company. He was one of the earliest members
of the MicroStrategy (News - Alert) leadership team and over his 16-year tenure played
a major role in driving the development of the company into a global
market leader, most recently serving as Executive Vice President of
Strategic Development. Sanchez has also held executive roles at
Paris-based Cartesis (acquired by Business Objects (News - Alert) in 2007) and Lawson
Software (acquired by Infor in 2011).
At RichRelevance, Sanchez will be responsible for the daily operation of
the company, including engineering, data science, cloud infrastructure,
product management, marketing, sales, services and partnerships. He will
play a key role in driving the company's continued growth and rapid
international expansion to meet accelerating global demand for
personalization and data-driven retail. He will report directly to
RichRelevance founder and CEO David Selinger.
"Eduardo combines a proven strategic intelligence with a deep
understanding of the global enterprise," said Selinger. "He helped drive
Microstrategy from emerging technology to dominant market leader, and
his expertise aligns perfectly with where we are in our business today.
His leadership and experience are invaluable as we continue to forge new
ways for retailers, brands and consumers to derive value from our
technology. I am very proud to welcome Eduardo to the RichRelevance team
and look forward to his immediate impact on our business."
Sanchez's appointment comes as RichRelevance continues to aggressively
evolve personalization for retail across its global base of leading
retail and brand customers. Founded by the team that pioneered the use
of data to personalize product recommendations at Amazon.com (News - Alert),
RichRelevance ranks #1 for personalization by Internet Retailer based on
online sales across its clients in the Internet Retailer 1000. In
aggregate, RichRelevance's clients represent more than one-thid of
online retail and today the company serves six of the top 10 US
retailers in ecommerce.
The company's industry-leading cloud-based personalization platform
currently supports billions of shopping transactions every day,
delivering product recommendations, dynamic offers and tailored shopping
media in real time, and at the scale of global retail. The enRICH™
platform has driven nearly $8 billion in attributable sales for its
"RichRelevance has quietly developed a technology and infrastructure on
par with the largest enterprise software vendors and consumer tech
brands on the web today," said Sanchez. "They are consistently
delivering spectacular results for their retail clients, and are a
trusted partner to the largest and most innovative retailers. I am
excited to join such an amazing team and company and look forward to
continuing to drive value for retailers, brands and consumers."
During his first tenure at Microstrategy, Sanchez played a major role in
the development of the company from creation to $350M in annual revenue.
As EVP of Worldwide Sales and Services, he was responsible for the
worldwide P&L of the company's field operations including the licenses,
maintenance, consulting and education lines of the business. During his
second tenure, Sanchez had a direct hand in the company's foray into new
lines of business with products like Wisdom and Alert, which leverage
Big Data, mobile, social and cloud technologies.
Previous leadership roles include EVP of Global Sales at Lawson
Software, where he was responsible for $850M in annual revenue. Prior to
that, he was the Chief Operating Officer of Cartesis (News - Alert), where his
responsibilities included sales, consulting, technical support,
education, partner management, field marketing and client solutions. In
this role, he grew the business to $135M in annual revenue prior to the
"As an investor, technologist and advisor, I have worked closely with
David from RichRelevance's earliest days," said David Stohm, Partner at
Greylock Partners. "The directors and I look forward to working with
David and Eduardo as we advance into a new, highly dynamic growth phase
that takes full advantage of RichRelevance's personalization and data
Sanchez's bio is available here.
Connect with RichRelevance on Facebook
for updates and news.
RichRelevance delivers over 850 million product recommendations daily,
powering the personalized shopping experiences for consumers shopping
the world's largest and most innovative retail brands like Walmart,
Sears, Target (News - Alert), Marks & Spencer and John Lewis. Founded and led by the
e-commerce expert who helped pioneer personalization at Amazon.com,
RichRelevance helps retailers increase sales and customer engagement by
recommending the most relevant products to consumers regardless of the
channel they are shopping. RichRelevance has delivered nearly $8 billion
in attributable sales for its retail clients to date, and is
accelerating these results with the introduction of a new form of
digital advertising called Shopping Media which allows brands to engage
consumers where it matters most-in the digital aisles on the largest
retail sites in world. RichRelevance is headquartered in San Francisco,
with offices in New York, Seattle, Boston and London. For more
information, please visit www.richrelevance.com.
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