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SCHAWK INC - 10-K - Management's Discussion and Analysis of Financial Condition and Results of Operations
(Edgar Glimpses Via Acquire Media NewsEdge) Cautionary Statement Regarding Forward-Looking Information
Certain statements contained herein and in "Item 1. Business" that relate to the
Company's beliefs or expectations as to future events are not statements of
historical fact and are forward-looking statements within the meaning of Section
27A of the Securities Act and Section 21E of the Exchange Act. The Company
intends any such statements to be covered by the safe harbor provisions for
forward-looking statements contained in the Private Securities Litigation Reform
Act of 1995. Although the Company believes that the assumptions upon which such
forward-looking statements are based are reasonable within the bounds of its
knowledge of its industry, business and operations, it can give no assurance the
assumptions will prove to have been correct and undue reliance should not be
placed on such statements. Important factors that could cause actual results to
differ materially and adversely from the Company's expectations and beliefs
include, among other things, the strength of the United States economy in
general and, specifically, market conditions for the consumer products industry
in the U.S. and abroad; the level of demand for the Company's services;
unfavorable foreign exchange fluctuations; changes in or weak consumer
confidence and consumer spending; loss of key management and operational
personnel; the ability of the Company to implement its business strategy and
cost reduction plans and to realize anticipated cost savings; the ability of the
Company to comply with the financial covenants contained in its debt agreements
and obtain waivers or amendments in the event of non-compliance; the ability of
the Company to maintain an effective system of disclosure and internal controls
and the discovery of any future control deficiencies or weaknesses, which may
require substantial costs and resources to rectify; the stability of state,
federal and foreign tax laws; the ability of the Company to identify and
capitalize on industry trends and technological advances in the imaging
industry; higher than expected costs associated with compliance with legal and
regulatory requirements; higher than anticipated costs or lower than anticipated
benefits associated with the Company's ongoing information technology and
business process improvement initiative or unanticipated costs or difficulties
associated with integrating acquired operations; any impairment charges due to
declines in the value of the Company's fixed and intangible assets, including
goodwill; the stability of political conditions in foreign countries in which
the Company has production capabilities; terrorist attacks and the U.S. response
to such attacks; as well as other factors detailed in the Company's filings with
the Securities and Exchange Commission. The Company assumes no obligation to
update publicly any of these statements in light of future events.
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Executive Overview
Marketing, promotional and advertising spending by consumer products companies
and retailers drives a majority of the Company's revenues. The markets served
are primarily consumer products, pharmaceutical, entertainment and retail. The
Company's principal business in this area involves producing graphic images for
various applications.
Generally, the Company or a third party creates an image and then the image is
manipulated to enhance the color and to prepare it for print. The applications
vary from consumer product packaging, including food and beverage packaging
images, to retail advertisements in newspapers, including freestanding inserts
(FSIs), magazine advertisements and the internet. The graphics process is
generally the same regardless of the application. The following steps in the
graphics process must take place to produce a final image:
· Strategic Analysis
· Planning and Messaging
· Conceptual Design
· Content Creation
· File Building
· Retouching
· Art Production
· Pre-Media
The Company's involvement with a client's project may involve all of the above
steps or just one of the steps, depending on the client's needs. Each client
assignment, or ''job,'' is a custom job in that the image being produced is
unique, even if it only involves a small change from an existing image, such as
adding a ''low fat'' banner on a food package. Essentially, such changes equal
new revenue for Schawk. The Company is paid for its graphic imaging work
regardless of the success or failure of the food product, the promotion or the
ad campaign.
Historically, a substantial majority of the Company's revenues have been derived
from providing graphic services for consumer product packaging applications.
Packaging changes occur with regular frequency and lack of advance notice, and
client turn-around requirements are tight, thereby creating little backlog.
There are regular promotions throughout the year that create revenue
opportunities for the Company, such as: Valentine's Day, Easter, Fourth of July,
Back-to-School, Halloween, Thanksgiving and Christmas. In addition, there are
event-driven promotions that occur regularly, such as: the Super Bowl, Grammy
Awards, World Series, Indianapolis 500 and the Olympics. Changing regulatory
requirements also necessitate new packaging from time to time, as do the number
of health related ''banners'' that are added to food and beverage packaging,
such as ''heart healthy,'' ''low in carbohydrates,'' ''enriched with essential
vitamins,'' ''low in saturated fat'' and ''caffeine free.'' All of these items
require new product packaging designs or changes in existing designs, in each
case creating additional opportunities for revenue. Graphic services for the
consumer products packaging industry generally involve higher margins due to the
substantial expertise necessary to meet consumer products companies' precise
specifications and to quickly, consistently and efficiently bring their products
to market, as well as due to the complexity and variety of packaging materials,
shapes and sizes, custom colors and storage conditions.
Through several acquisitions in 2004 and 2005, the Company increased the
percentage of its revenue derived from providing graphics services to
advertising and retail clients and added to its service offering graphic
services to the entertainment market. These clients typically require high
volume, commodity-oriented premedia graphic services. Graphic services for these
clients typically yield relatively lower margins due to the lower degree of
complexity in providing such services, and the number and size of companies in
the industry capable of providing such services.
In 2012, approximately 7.8 percent of the Company's total revenues came from its
largest single client. While the Company seeks to build long-term client
relationships, revenues from any particular client can fluctuate from period to
period due to the client's purchasing patterns. Any termination of or
significant reduction in the Company business relationship with any of its
principal clients could have a material adverse effect on its business,
financial condition and results of operations.
During 2013, the Company expects to continue to implement operational and work
force alignment actions, including continuing to focus on realigning the
Company's management and organizational structure to provide, among other
things, greater consistency and more common approaches to the services the
Company provides to its clients. While the Company anticipates these actions
will benefit the Company and its clients, changes to its organizational
structure also may result in increased or unanticipated short-term costs due to
the realignment of responsibilities, roles and personnel functions.
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Recent Acquisitions
The Company has grown its business through a combination of internal growth and
acquisitions. Schawk has completed approximately 60 acquisitions since 1965. The
Company's recent acquisitions have significantly expanded its service offerings
and its geographic presence, making it the only independent premedia firm with
substantial operations in the Americas, Europe, Asia and Australia. As a result
of these acquisitions, the Company is able to offer a broader range of services
to its clients. Its expanded geographic presence also allows us to better serve
its multinational clients' demands for global brand consistency.
Lipson Associates, Inc. and Laga, Inc. Effective October 19, 2011, the Company
acquired substantially all of the assets of Lipson Associates, Inc. and Laga,
Inc., which does business as Brandimage - Desgrippes & Laga ("Brandimage") and
the assumption of certain trade account and business related liabilities.
Brandimage provides services that seek to engage and enhance the brand
experience, including brand positioning and strategy, product development and
structural design, package design and environmental design. Brandimage operates
in Chicago, Cincinnati, Paris, Brussels, Shanghai, Seoul and Hong Kong.
Brandimage operates in conjunction with Schawk's current brand development
capabilities, which are performed under its Anthem Worldwide brand. The net
assets and results of operations of Brandimage are included in the Consolidated
Financial Statements as of October 19, 2011 in the Americas, Europe and Asia
Pacific operating segments. The purchase price was $24.6 million, consisting of
$27.0 million paid in cash at closing, less $2.4 million received for a net
working capital adjustment.
Real Branding LLC. Effective November 10, 2010, the Company acquired Real
Branding LLC ("Real Branding"), a United States - based digital marketing
agency. Real Branding provides digital marketing services to consumer product
and entertainment clients through its locations in San Francisco and New York.
The net assets and results of operations of Real Branding are included in the
Consolidated Financial Statements as of November 10, 2010 in the Americas
operating segment. This business was acquired to strengthen the Company's
ability to offer integrated strategic, creative and executional services across
digital consumer touchpoints. The purchase price was $9.6 million, which
included $3.4 million originally recorded as an estimated liability to the
sellers for contingent consideration based on performance of the business for
the years 2011 through 2014. The Company has determined, based on actual
performance and current future projections, that no contingent consideration
will be payable for any of the years covered by the acquisition agreement.
Untitled London Limited. Effective September 17, 2010, the Company acquired the
operating assets of Untitled London Limited, a United Kingdom-based agency that
provides strategic, creative and technical services for digital marketing. The
net assets and results of operations of Untitled London Limited are included in
the Consolidated Financial Statements in the Europe operating segment, effective
September 17, 2010. This business was acquired to expand the Company's digital
marketing capabilities in Europe. The purchase price was approximately $0.9
million.
Brandmark International Holding B.V. Effective December 31, 2008, the Company
acquired 100 percent of the outstanding stock of Brandmark International Holding
B.V., a Netherlands-based brand identity and creative design firm. Brandmark
provides services to consumer products companies through its locations in
Hilversum, the Netherlands and London, United Kingdom. The net assets of
Brandmark are included in the Consolidated Financial Statements as of December
31, 2008, in the Europe operating segment. The purchase price was $10.5 million,
subject to contingent additional purchase consideration of up to $0.7 million if
a specified target of earnings before interest and taxes was achieved for the
fiscal year ended March 31, 2009. During 2010, the Company and the former owners
of Brandmark settled the contingent additional purchase consideration for a
minimal amount.
Marque Brand Consultants Pty Ltd. Effective May 31, 2008, the Company acquired
100 percent of the outstanding stock of Marque Brand Consultants Pty Ltd, an
Australia-based brand strategy and creative design firm that provides services
to consumer products companies. The net assets and results of operations of
Marque are included in the Consolidated Financial Statements in the Asia Pacific
operating segment beginning June 1, 2008. The purchase price was $2.5 million
and was subject to adjustment if certain thresholds of net sales and earnings
before interest and taxes were exceeded for calendar years 2008 and 2009. The
Company paid $0.2 million and $0.4 million as purchase price adjustments for the
years ended December 31, 2008 and December 31, 2009, respectively.
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Financial Results Overview
Net sales increased $5.4 million or 1.2 percent for the year ended December 31,
2012 to $460.7 million from $455.3 million for 2011. The sales increase in 2012
compared to the prior year reflects an increase in sales from the Company's
consumer products packaging accounts partially offset by a decrease in sales
from the Company's advertising and retail and entertainment accounts. The sales
increase in 2012 attributable to the increase in sales from acquisitions during
2012 compared to 2011 was $22.5 million, or 4.9 percent of total sales.
Excluding the impact of acquisitions, revenue would have decreased by $17.1
million or 3.8 percent. Sales in 2012 compared to the prior year were negatively
impacted by changes in foreign currency translation rates of approximately $3.1
million, as the U.S. dollar increased in value relative to the local currencies
of certain of the Company's non-U.S. subsidiaries. Net sales increased in the
Europe and Asia Pacific segments in 2012 compared to the prior year, but were
partially offset by a small decrease in sales in the Americas segment of $0.2
million, or 0.1 percent. The Europe segment increased by $8.5 million, or 11.3
percent and the Asia Pacific segment increased by $5.2 million, or 15.5 percent.
The Company's inventories, composed principally of the cost of unbilled client
services, decreased by $2.6 million at December 31, 2012 compared to December
31, 2011.
Cost of sales was $303.5 million, or 65.9 percent of sales, in 2012, an increase
of $10.5 million, or 3.6 percent, from $293.0 million, or 64.4 percent of sales,
in 2011. The increase in cost of sales during 2012 compared to 2011 was mainly
due to an increase in labor costs reflecting the Company's recent acquisitions
and expansion of client service offerings.
Gross profit decreased by $5.0 million or 3.1 percent in 2012 to $157.3 million
from $162.3 million in 2011. The decline in gross profit in 2012 compared to the
prior year is attributable to the increased cost of sales year-over-year as
mentioned above, partially offset by a small increase in net sales. Gross profit
in the Americas operating segment decreased by $8.5 million or 6.9 percent.
Gross profit in the Europe operating segment increased by $2.5 million or 9.9
percent and increased in the Asia Pacific operating segment by $1.0 million or
6.6 percent.
The Company recorded an operating loss of $30.7 million in 2012 compared to an
operating profit of $27.3 million in 2011, a decrease of $58.0 million. A
significant portion of the operating loss in 2012 is attributable to a charge of
$31.5 million related to the Company's decision to withdraw from a multiemployer
pension plan, compared to pension plan withdrawal liability charges of $1.8
million recorded in 2011, an increase in expense year-over-year of $29.6
million. The remainder of the operating loss in 2012 compared to the prior
year's operating income was due to lower gross profit in 2012 compared to the
prior year as well as increases in expenses as further described below:
Selling, general and administrative expenses increased $10.8 million, or 8.8
percent, in 2012 to $132.8 million from $122.0 million in 2011. Included in
selling, general and administrative expenses for 2011 is a credit to income of
approximately $3.3 million for a reduction in estimated contingent consideration
payable related to the Company's 2010 acquisition of Real Branding compared to a
credit to income of approximately $0.2 million in 2012 for the reversal of the
remaining estimated contingent consideration payable for this acquisition. Also
included in selling, general and administrative expenses for 2011 is a credit to
income of approximately $0.8 million for the settlement of a lawsuit related to
enforcement of a non-compete agreement with the former owner of a business
acquired by the Company. In addition, selling, general and administrative
expenses for 2011 were reduced by approximately $1.0 million related to reserve
reductions for certain of the Company's vacant leased properties, for which
changed circumstances required revisions in the estimates of future expenses
related to the leases. This compares to an expense of approximately $0.5 million
in 2012 for reserve increases for certain of the Company's vacant leased
properties, for which changed circumstances required revisions in the estimates
of future expenses related to the leases. Also included in selling, general and
administrative expenses for 2011 is a credit to income of approximately $0.8
million for a reduction in an employment tax reserve related to an acquisition
completed in 2008 and for which the statute of limitations has partially
expired. This compares to a credit to income of approximately $0.4 million in
2012 for a further reduction in this employment tax reserve due to additional
statute of limitations lapses. Excluding the effect of these credits to income
in each respective year, the increase in selling, general and administrative
expenses in 2012 compared to 2011 is principally due to increases in
employee-related costs.
Business and systems integration expenses related to the Company's information
technology and business process improvement initiative increased $3.6 million to
$12.1 million in 2012 from $8.5 million in 2011. Acquisition integration and
restructuring expenses, related to the Company's cost reduction and capacity
utilization initiatives, were $5.4 million in 2012 compared to $1.5 million in
2011. In addition, the Company recorded $4.4 million for impairment of
long-lived assets in 2012, of which $3.8 million related to customer
relationship intangible assets at Company locations being restructured where
projected cash flows did not support the carrying value of the assets and $0.6
million for fixed assets, principally for real estate that was written down to
its estimated market value. In 2011, there were impairment charges of less than
$0.1 million. The Company recorded a net loss of $1.8 million on foreign
exchange exposures in 2012 as compared to a net loss of $1.1 million in 2011.
The Company recorded an income tax benefit of $10.8 million in 2012 compared to
an income tax expense of $1.5 million in the prior year. The effective tax rate
was 31.5 percent for 2012 compared to an effective tax rate of 6.8 percent in
2011.
In 2012, the Company recorded a net loss of $23.4 million, or $0.90 per diluted
share, as compared to net income of $20.6 million, or $0.79 per diluted share,
in 2011. The decrease in profitability, year-over-year, is principally due to
increased expenses related to the Company's multiemployer pension plan
withdrawal liability, information technology and business process improvement
initiatives, the ongoing acquisition integration and restructuring efforts and
the impairment of long-lived assets recorded in 2012, coupled with relatively
flat sales compared to the prior year.
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Goodwill impairment
The Company's intangible assets not subject to amortization consist entirely of
goodwill. The Company performs a goodwill impairment test annually, or when
events or changes in business circumstances indicate that the carrying value may
not be recoverable. The Company performs its annual impairment test as of
October 1 each year.
The Company performed the required goodwill impairment tests for 2012 and 2011
as of October 1, 2012 and October 1, 2011, respectively. The Company allocated
its goodwill on a geographic basis to its operating segments, which were
determined to be reporting units for goodwill impairment testing. Using
projections of operating cash flow for each reporting unit, the Company
performed a step one assessment of the fair value of each reporting unit as
compared to the carrying value of each reporting unit. The step one impairment
analysis indicated no impairment of the goodwill for either year.
Cost reduction and capacity utilization actions
Beginning in 2008 and continuing to-date, the Company incurred restructuring
costs for employee terminations, obligations for future lease payments, fixed
asset impairments, and other associated costs as part of its previously
announced plan to reduce costs through a consolidation and realignment of its
work force and facilities. The total expense recorded for 2012 was $5.4 million
and is presented as Acquisition integration and restructuring expense in the
Consolidated Statements of Comprehensive Income (Loss).
The expense for the years 2008 through 2012 and the cumulative expense since the
cost reduction program's inception was recorded in the following operating
segments:
Asia
(in millions) Americas Europe Pacific Corporate Total
Year ended December 31, 2012 $ 4.4 $ 0.9 $ 0.1 $ -- $ 5.4
Year ended December 31, 2011
0.8 0.6 -- 0.1 1.5
Year ended December 31, 2010 1.3 0.5 -- 0.5 2.3
Year ended December 31, 2009 3.6 1.4 1.0 0.4 6.4
Year ended December 31, 2008 5.7 3.6 0.2 0.9 10.4
Cumulative since program inception $ 15.8 $ 7.0 $ 1.3 $ 1.9 $ 26.0
It is estimated that cost savings resulting from the 2012 cost reduction actions
was approximately $5.5 million for 2012 and will be approximately $16.6 million
for 2013. Cost savings resulting from the 2011 cost reduction actions is
estimated to have been approximately $2.0 million for 2011 and $5.0 million
annually over the subsequent two-year period. Cost savings resulting from the
2010 cost reduction actions is estimated to have been approximately $4.9 million
for 2010 and $10.9 million annually over the subsequent two-year period. Cost
savings resulting from the 2009 cost reduction actions is estimated to have been
approximately $8.9 million during 2009 and $15.6 million annually over the
subsequent two-year period. Cost savings resulting from the 2008 cost reduction
actions is estimated to have been approximately $7.4 million during 2008 and
$21.9 million annually over the subsequent two-year period.
Multiemployer pension withdrawal expense
The Company has eight bargaining units in the United States that participate in
the GCC/IBT National Pension Plan pursuant to a number of collective bargaining
agreements. In December 2012, the Schawk Board of Directors authorized
management to enter into good faith negotiations with the local bargaining units
to effect a complete withdrawal from the pension plan. The decision to exit the
plan was made in order to mitigate potentially greater financial exposure to the
Company in the future under the plan, which is significantly underfunded, and to
facilitate the consideration of future changes to the Company's operations in
the United States. Based on an analysis prepared by an independent actuary, the
Company recorded an estimated liability for its withdrawal from the pension plan
of $31.7 million, which is the present value of the estimated future payments
required for withdrawal. The payments are expected to total approximately $41.2
million, payable $2.1 million per year over a 20 year period, with the payments
expected to commence on or about May 1, 2014. These payments were discounted at
a risk free rate of 2.54 percent. The expense associated with the pension
withdrawal liability is reflected in Multiemployer pension withdrawal expense on
the Consolidated Statements of Comprehensive Income (Loss). The liability is
included in Other long-term liabilities on the Consolidated Balance Sheets as of
December 31, 2012.
In 2011, the Company decided to terminate participation in the San Francisco
Lithographers Pension Trust and provided notification that it would no longer be
making contributions to the plan. Under the Employee Retirement Income Security
Act of 1974, the Company's decision triggered a withdrawal liability. The
Company recorded an estimated liability of $1.8 million as of December 31, 2011
to reflect this obligation. The expense associated with the pension withdrawal
liability is reflected in Multiemployer pension withdrawal expense on the
Consolidated Statements of Comprehensive Income (Loss). The liability, which is
included in Accrued expenses on the Consolidated Balance Sheets as of December
31, 2011, was settled during 2012 with a cash payment of $1.6 million.
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Impairment of long-lived assets
The following table summarizes the impairment of long-lived assets by asset
category for the periods presented in this Form 10-K:
Year Ended December 31,
(in millions) 2012 2011 2010
Intangible assets, other than goodwill $ 3.8 $ -- $ --
Land and buildings 0.5 -- --
Other fixed assets 0.1 -- 0.7
Total $ 4.4 $ -- $ 0.7
For the year ended December 31, 2012, impairment charges of $4.4 million are
included in Impairment of long-lived assets on the Consolidated Statements of
Comprehensive Income (Loss). The impairment of long-lived assets includes $3.8
million related to impairments of intangible assets and $0.6 million related to
impairment of fixed assets. The intangible asset impairment charges are for
customer relationship intangible assets at Company locations currently being
restructured for which projected cash flows do not support the carrying values.
The fixed asset impairment charges are comprised of $0.5 million related to
Company-owned real estate which was written down to its estimated market value
in anticipation of a sale expected to close in 2013 and $0.1 million related to
production equipment.
In addition, for the year ended December 31, 2012, impairment charges of $0.2
million are included in Acquisition integration and restructuring expenses on
the Consolidated Statements of Comprehensive Income (Loss). These impairment
charges relate to building improvements at Company facilities that are being
combined with other operating facilities or shut-down and relate to the
Company's ongoing restructuring and cost reduction initiatives.
During 2011, charges of less than $0.1 million were recorded for impairment of
long-lived assets. In addition, there were $0.3 million of impairments,
primarily for leasehold improvements related to the Company's cost reduction and
capacity utilization initiatives which are included in Acquisition integration
and restructuring expenses on the Consolidated Statements of Comprehensive
Income (Loss).
During 2010, certain newly purchased and installed production equipment
sustained water damage and became no longer operable. The Company recorded an
impairment charge in 2010 in the amount of $0.7 million, the net book value of
the damaged equipment, which is included in Impairment of long-lived assets in
the Consolidated Statements of Comprehensive Income (Loss). The Company
maintains insurance coverage for property loss, business interruption, and
directors and officers liability and records insurance recoveries in the period
in which the insurance carrier validates the claim and confirms the amount of
reimbursement to be paid. The loss sustained for the water-damaged production
equipment was recovered by an insurance settlement during 2010, which was
recorded as a reduction of Selling, general and administrative expenses on the
Consolidated Statements of Comprehensive Income (Loss). See Item 8, Note 6 -
Impairment of Long-lived Assets and Insurance Recoveries for additional
information regarding this and other insurance recoveries.
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