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Australia should put more money into football diplomacy: report
CANBERRA, Mar 07, 2013 (Xinhua via COMTEX) --
The Australian government should
put more money into football diplomacy as Australia prepares for
the 2015 Asian Cup and use the Asian Cup to strengthen Australia's
ties with Asia, an Australian think tank said in a latest report
on Friday.
In 2015 Australia will host the Asian Football Confederation's
Asian Cup, bringing together the top 16 national teams in Asia. It
is expected to attract 45,000 visitors and has a potential
television reach of 2.5 billion viewers. The tournament will
provide opportunities for government, business and community
groups to strengthen their engagement with Asia.
In its report, Football Diplomacy Redux, the Lowy Institute for
International Policy outlines key stakeholders should form a
Football Asia Council to pool scarce resources and to provide
support for networking opportunities.
According to the report, the Council should oversee the
creation of a digital hub as a one-stop shop for information about
both the Asian Cup and the various football diplomacy networking
opportunities around it, along with an associated social media
platform.
The report also urged the government and the Football
Federation of Australia should provide targeted support to those
groups already planning football diplomacy activities around the
Asian Cup.
In the report, the institute recommends that the federal
government allocates additional resources to Austrade for it to
manage business networking events.
"The Asian Cup will present a significant opportunity for
Australia to promote its image and national branding, as well as
its goods and services, and strengthen networks in the region,"
the report said.
Football diplomacy was referred to in both a 2007 parliamentary
inquiry on Australia's public diplomacy and the federal government
's Australia in the Asian Century White Paper.
It involves the use of common interest in football to create
networks. The networks can be used for diplomacy, forming
political and business connections, and promoting products and
tourism.
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