[March 08, 2013]

ASMALLWORLD Announces Acquisition of the World's Finest Club

ASW Capital AG, the parent company of ASMALLWORLD, the by-invitation online community, announced today the immediate acquisition of The World's Finest Clubs AG, the leading company offering exclusive access across premier clubs worldwide.

"Given the synergies between our two companies, it made sense to conduct the acquisition," said Sabine Heller, CEO and President of ASMALLWORLD. "In addition to establishing a corporate base in the German-speaking world, an important market for us, we can expand the reach of The World's Finest Clubs and leverage their relationships to potentially broaden our offering to ASW members."

Of the acquisition Patrick Liotard-Vogt, Chairman of ASMALLWORLD and founder of The World's Finest Clubs, said: "I am excited to integrate The World's Finest Clubs into the ASMALLWORLD family, as both companies share similar values: travel, lifestyle and a global sense of belonging. I look forward to seeing The World's Finest Clubs continue to thrive under ASMALLWORLD's guidance, especially since I am personally invested in the growth of both companies."

About ASMALLWORLD:

Foundd in 2004, ASMALLWORLD is the leading by-invitation community with more than 850,000 members across the globe. Its members are internationally minded citizens of the world who come together to share travel advice, meet interesting people and participate in extraordinary experiences in a trusted environment. ASMALLWORLD's offering includes over 40 events worldwide a month, giving members the opportunity to connect offline as well as online.

ASMALLWORLD is headed by CEO Sabine Heller and was acquired in 2009 by Swiss Investor Patrick Liotard-Vogt who bought out Harvey Weinstein, further invested in the company and became Chairman of the Board.

www.asmallworld.net

About The World's Finest Clubs:

Founded in 2003 in Switzerland, The World's Finest Clubs is a membership club that gives its members VIP access to over 120 clubs worldwide, from Buenos Aires to Beijing. Membership is priced at Euros 2000 annually; clubs are hand-selected to match The World's Finest Clubs distinguished clientele.

In February 2013, Diners Club aligned with The World's Finest Clubs to create a premium by-invitation credit card that combined the benefits from both partners, including a concierge service and access to more than 400 airport lounges.

The company is represented in 14 locations across Europe, North America, South America, and Asia and is headed by CEO Christoph Landolt.

http://www.finestclubs.com

http://dinersclubfinestcard.com

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