87 Finalists Selected For INMA Awards 2013, Rewarding Marketing of News Brands

(Targeted News Service Via Acquire Media NewsEdge) DALLAS, March 4 -- The International Newsmedia Marketing Association issued the following news release: The International News Media Association (INMA) today announced 87 finalists in the INMA Awards 2013 competition, rewarding excellence in marketing news brands.

First-place recipients will be announced Tuesday, April 30, at a dinner at the Marriott Marquis in New York, capped by the presentation of the prestigious "Best of Show" award signifying the world's top media marketing campaign of the year. Some 30 first-place awards will be presented across 10 categories and three audience-size groups.

The dinner will conclude the 83rd Annual INMA World Congress, held under the theme of "Monetizing the New Print + Digital Ecosystem" April 28-30.

"This year's finalists truly capture the spirit of the news industry's transformation from print to multi-media, punctuated by outstanding ways of growing revenue, audience, and brand through creative marketing," said Earl J. Wilkinson, executive director and CEO of INMA.

The INMA Awards represent the premier competition rewarding excellence in marketing news media brands worldwide.

Held annually since 1935, this year's competition was judged by a global panel of executives in the media and advertising communities in 13 countries: Belgium, Canada, Chile, Germany, India, Mexico, Pakistan, Peru, South Africa, Sweden, Switzerland, United Arab Emirates, United Kingdom, and United States.

"Being selected as a finalist is a major honour, a major accomplishment," Wilkinson said. "Yet who stands one head above the rest " Attend the INMA World Congress April 28-30 in New York and learn first-hand the year's elite marketing campaigns.

Award recipients by category and in alphabetical order are: Category 1: Marketing Campaign with the Best Results Under 75,000 Correio, Salvador, Brazil, "Campaign CD" Diario do Para, Belem, Brazil, "Professions Guide" Diario do Para, Belem, Brazil, "Chef's Recipes" 75,000-300,000 i newspaper, London, United Kingdom, "Launch of i Newspaper" South China Morning Post, Hong Kong, China, "LuxeWatches App" South China Morning Post, Hong Kong, China, "SCMP - Re:born" Over 300,000 Metro International, Stockholm, Sweden, "Metro Photo Challenge 2012" The New Zealand Herald, Auckland, New Zealand, "The New Look Weekday New Zealand Herald" The Sun-Herald, Sydney, Australia, "Sun-Herald Re-Launch" Vechernaya Moskva, Moscow, Russia, "Re-Launching and Re-Branding the Newspaper" Category 2: Brand Awareness Across Platforms Under 75,000 Diario do Para, Belem, Brazil, "Diario do Para - 30 Years" Gazeta do Povo, Curitiba, Brazil, "Repense" WirtschaftsBlatt, Vienna, Austria, "WirtschaftsBlatt - Facts & Figures" 75,000-300,000 Independent Newspapers/The Cape Argus, Cape Town, South Africa, "Cape Argus Compact Re-Launch" The Vancouver Sun, Vancouver, British Columbia, Canada, "The Vancouver Sun 100th Birthday Campaign" The Washington Times, Washington, D.C., USA, "The Official Newspaper of 2012" Over 300,000 Bild, Berlin, Germany, "Bild Confessor Campaign" Die Welt, Berlin, Germany, "Die Welt: Prevailing its Multi-Platform Profile" The Globe and Mail, Toronto, Canada, "Our Time To Lead - Series" Category 3: New Brand/Product/Audience Development Under 75,000 The Desert Sun, Palm Springs, California, USA, "Digital Natives - Born to be Wired" Diario do Para, Belem, Brazil, "Iron Age in Para: The Beauty and Importance of the Use of Iron in the History of Belem" Diario do Para, Belem, Brazil, "Diariopedia Olimpic" 75,000-300,000 The Gazette, Montreal, Quebec, Canada, "The Gazette - WIG/OIG Stunt" Schweizer LandLiebe, Zurich, Switzerland, "Successful Launch of Schweizer LandLiebe" South China Morning Post, Hong Kong, China, "SCMP - Re:born" Over 300,000 Irish Times, Dublin, Ireland, "The Best Place to Live" Politiken, Copenhagen, Denmark, "New Section SPIS & BO" The West Australian, Perth, Australia, "newhomesguide.com" Category 4: Advertising Sales and Retention Under 75,000 Antelope Valley Press, Palmdale, California, USA, "Marketing Made Easy" Springfield News-Leader, Springfield, Missouri, USA, "Not Bad. For Just a Local Newspaper" 75,000-300,000 Democrat and Chronicle, Rochester, New York, USA, "Digital Marketing Services" El Espectador, Bogota, Colombia, "Bibo, a Commitment For a Better Life" i next, Kanpur, India, "Retail Master" Over 300,000 The Newspaper Works, Sydney, Australia, "Local Newspapers: Part of the Community DNA" Toronto Star, Toronto, Canada, "Off the Clock" Verdens Gang (VG), Oslo, Norway, "Relaunch VG Helg" Category 5: Marketing Solutions for Advertising Clients Under 75,000 Diario do Para, Belem, Brazil, "The Strength of Our Land and Our People" Pensacola News Journal, Pensacola, Florida, USA, "Pensacola Promotion" Springfield News-Leader, Springfield, Missouri, USA, "Pink for Life" 75,000-300,000 El Espectador, Bogota, Colombia, "Bibo, a Commitment for a Better Life" Het Nieuwsblad, Groot-Bijgaarden, Belgium, "Fidea Case" Honolulu Star-Advertiser, Honolulu, Hawaii, USA, "Open House Guide (Classifieds)" Over 300,000 The Denver Post, Denver, Colorado, USA, "U.S. Pro Cycling Challenge Social Media Viral" The New York Times, New York, USA, "Blackberry 10 DealBook Sponsorship" The West Australian, Perth, Australia, "Point & Pay" Category 6: Digital Audience Usage and Engagement Under 75,000 Gazeta do Povo, Curitiba, Brazil, "A Melhor Noticia" The Herald-Times, Bloomington, Indiana, USA, "Htlivepage" Mid Day, Mumbai, India, "Mid Day Digital" 75,000-300,000 Brisbanetimes.com.au, Brisbane, Queensland, Australia, "Brisbanetimes.com.au WiFi Train Campaign" Expressen, Stockholm, Sweden, "Expressen Bar & Politics" The Gazette, Montreal, Quebec, Canada, "The Gazette - Frenglish" Over 300,000 The Globe and Mail, Toronto, Canada, "Our Time To Lead - Re: Education" The Hindu, Chennai, India, "Undumb India" Verdens Gang (VG), Oslo, Norway, "The Christmas Central" Category 7: Readership/Usage of the Print Publication Under 75,000 Business Daily, Nairobi, Kenya, "'The Next Big Thing' Idea Competition by the Business Daily" Coloradoan, Fort Collins, Colorado, USA, "Personalities" Diario do Para, Belem, Brazil, "D Weekly Magazine - Launch" 75,000-300,000 Cape Times, Independent Newspapers, Cape Town, South Africa, "Marikana" The Columbus Dispatch, Columbus, Ohio, USA, "The New-Format Columbus Dispatch" Independent Newspapers, The Cape Argus, "Cape Argus Brand Campaign Phase 2" Over 300,000 Dainik Jagran, New Delhi, India, "How Much More Time Does Jharkhand Need: Awakening a State" Newspaperswork, Brussels, Belgium, "6 Things You Can Miss While Reading a Newspaper" Sunday Times, Johannesburg, South Africa, "Sunday Times Girls Gone Wild Campaign" Category 8: Print and Digital Subscription Sales Under 75,000 Townsville Bulletin, Townsville, Queensland, Australia, "Townsville Bulletin Flat Wrap" 75,000-300,000 The Hamilton Spectator, Hamilton, Ontario, Canada, "New York Times" S-R Media/The Spokesman-Review, Spokane, Washington, USA, "Connect Package" South China Morning Post, Hong Kong, China, "SCMP - Re:born" Over 300,000 The Australian, Sydney, Australia, "The Australian - Intro Offers Subscription Strategy" The Irish Times, Dublin, Ireland, "The Irish Times Home Delivery Service" Toronto Star, Toronto, Canada, "Star Dispatches" Category 9: Print Single-Copy Sales Under 75,000 Diario do Para, Belem, Brazil, "Chef's Recipes" Diario do Para, Belem, Brazil, "Dr. Answers" Diario do Para, Belem, Brazil, "Iron Age in Para: The Beauty and Importance of the Use of Iron in the History of Belem" 75,000-300,000 Ekstra Bladet, Copenhagen, Denmark,"Ekstra Bladet Guldfeber" i newspaper, London, United Kingdom, "i newspaper" Independent Newspapers, The Cape Argus, "Cape Argus Brand Campaign Phase 1" Over 300,000 Detroit Media Partnership, Detroit, Michigan, USA, "Detroit Tigers 2012 Partnership" The Sydney Morning Herald and The Sun-Herald, Sydney, Australia, "Win a Hamilton Island Holiday a day" Verdens Gang (VG), Oslo, Norway, "Relaunch VG Helg" Category 10: Public Relations and Community Service Under 75,000 Diario do Para, Belem, Brazil, "The Strength of Our Land and Our People" East Anglian Daily Times and Ipswich Star, Suffolk and Ipswich, United Kingdom, "Maths Challenge" Tallahassee Democrat, Tallahassee, Florida, USA, "Go Pink! Tallahassee" 75,000-300,000 The Age, Melbourne, Australia, "The Age Run Melbourne" El Espectador, Bogota, Colombia, "Bibo, a Commitment for a Better Life" Standard Group Limited, Nairobi, Kenya, "The Stand Campaign" Over 300,000 Hindustan Times, New Delhi, India, "You Read, They Learn" Times of India, India, "Social Impact Awards" Times of India, Chennai, India, "Bring Back Auto Meters" INMA is the world's leading provider of global best practices and marketing ideas for news media companies looking to grow amid profound market change. The International News Media Association (INMA) is based in Dallas with offices in Antwerp and New Delhi. INMA has more than 5,000 members in 80+ countries constituting a unique and valued community of news industry executives committed to maximizing revenue and honing business models to support great journalism and strong news media companies.

TNS MD66 130309-4239044 61MariaDonald (c) 2013 Targeted News Service

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