Kenya's telecoms to maintain growth [Nation (Kenya)]
(Nation (Kenya) Via Acquire Media NewsEdge) Kenya's telecoms market will generate $2.2 billion (Sh189bn) in 2017, up from $1.7 billion (Sh146bn) last year, indicating the growing value of the sector.
The industry has been tipped to become a main contributor to Kenya's economic growth in the next five years.
A new report by global research company Pyramid Research released on Thursday noted demand for telecom services is driving growth of the sector.
"Competitive tariffs and a battle of promotions continue to drive growth," noted the report.
As Safaricom defends its leadership and Orange and Airtel try to make a bigger push for increased market share through its new 3G networks and mobile money services, the market is set to maintain vibrancy, the report said.
"Although the Kenyan telecom market appears to remain stagnant throughout the forecast period in US dollar terms, it will actually grow steadily in local currency terms as operators jostle for market share," noted the report.
Mobile voice continued to hold the biggest market share in 2012, dominating 63 per cent of the market with revenue of $1.1 billion.
It forecast that while price wars have been a recent trademark of the Kenyan mobile voice segment, the wars will continue to play key role following further interconnection rate cuts in late 2012.
"This will push the operators to prioritise their mobile data services, which we project to see the biggest growth between 2012 and 2017," noted the report. Xinhua
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