The Weather Channel Taps Elemental to Power Cross-Platform Video Services
Mar 11, 2013 (Close-Up Media via COMTEX) --
Elemental Technologies, a supplier of video solutions for multiscreen content delivery, announced The Weather Channel is using Elemental video processing systems to support live programming and simulcasts to 100+ million U.S. households.
Elemental Live video processing systems are deployed in The Weather Channel operations center in Atlanta, Georgia to help the network deliver top weather stories to viewers, including live video streaming of major weather events and breaking weather-related news.
"The success and reach of our mobile applications is a testament to our users, to our technology team that creates the best apps available on every screen, and to video processing solutions from Elemental that power our multiscreen offerings," said Bryson Koehler, executive vice president and chief information officer for The Weather Channel. "With the astounding growth of our digital audience for our premium content on web and mobile screens, assuring a high-quality, widely available viewing experience is vital."
"We are thrilled to support The Weather Channel in its coverage of vital weather-related news, information and programming and to help facilitate the infrastructural transitions key to increasing audience reach across multiple screens and new revenue streams," said Dan Marshall, SVP worldwide sales and service at Elemental. "Our powerful video processing software delivers the high level of quality and efficiency required to support the network's distribution of market-leading content to a wide array of devices."
Elemental will exhibit its unified video solutions at several upcoming industry events: OTTCON March 19-20 in Santa Clara, California, TV Connect March 19-21 in London, England and NAB April 8-11 in Las Vegas, Nevada.
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