Dynamix Hires Matthew Porreca as Director of Sales
NEW YORK, NY, Mar 11, 2013 (MARKETWIRE via COMTEX) --
Dynamix, following the recent launch of STREAMx, its new digital
video technology platform, today announced the hiring of Matthew
Porreca as Director of Sales.
Dynamix's new STREAMx technology solves the problems faced by large
consumers brands and their advertising agencies -- an automated way
to enhance 30 and 60-second television ads with additional data and
targeting info and delivering those enhanced ads across the four
major screens -- PC/laptop, mobile, IPTV, and tablet devices.
"STREAMx solves the problem plaguing the industry -- how do you
cost-effectively render existing TV commercials to take advantage of
digital data and targeting," said Jack Cohen-Martin, co-founder and
COO, Dynamix. "With the roll out of STREAMx, Dynamix is building the
team that will sell and market and integrate our technology with
digital agencies, video partners, and clients. Matthew Porreca will
be key in achieving Dynamix's business goals this year."
Porreca joined Dynamix as Director of Sales following his work as
Director, Sales, Digital Marketing Intelligence at GfK Custom
Research North America, part of GfK Group, the world's fourth largest
market research company. At GfK Group, Porreca worked on KN Dimestore
that specialized in measuring digital ad effectiveness and real-time
campaign optimization. Prior to his work with GfK, Porreca was
Director, Advertising Products at Apptera which followed his work at
ECast and Orbitz.
"We worked hard and long on developing STREAMx -- a product that
solves the problem currently faced by almost every ad agency, 'How,
do we easily and cost-effectively adapt our clients existing TV
commercials to take advantage of the digital targeting and
call-to-actions available online ' We're confident that with Matt
Porreca, we now have the team in place to market and sell STREAMx to
the digital advertising marketplace."
Founded in 2010, NYC-based Dynamix is the next evolutionary step in
video advertising. Dynamix enhances in-stream video with real-time
creative services, so that advertisers can efficiently maximize their
video spots across all 4 screens -- online, mobile, IPTV and Tablet.
Dynamix's STREAMx platform blends media assets with advertiser's data
feeds and user-specific data to deliver engaging, highly relevant and
localized dynamic ads in unlimited combinations. For more information
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