|[March 11, 2013]
Research and Markets: Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in Europe
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/m6p4k7/aggregation)
has announced the addition of the "Aggregation
Metrics: Consumer Approaches to Insurance Comparison Sites in Europe"
report to their offering.
Based on a survey of over 6,000 consumers, Aggregation Metrics: Consumer
Approaches to Online Insurance Comparison Sites in Europe offers new
insights into the current development and future prospects of insurance
aggregators in six countries: France, Germany, Italy, Poland, Spain and
It examines the degree to which consumers in these countries research
and purchase any kind of insurance online plus the size of the available
market for the key products of motor and household insurance, as defined
by new customers and switchers; it then analyses the distribution
channels and interfaces used for acquiring these policies in each
country, highlighting both the share ofaggregators and the share of
online sales in general, including indicators for the speed at which
these are growing.
Moreover, it investigates the extent to which online insurance buyers in
each country are using tablet computers or mobile phones for this
purpose, as opposed to regular laptop or desktop computers, and
establishes whether propensity to use aggregators is influenced by age
and / or annual household income. In addition, it benchmarks the
performance of up to eight of the leading insurance comparison sites in
each country in terms of awareness levels, conversion rates and sales.
For many analyses, the latest data for 2012 is compared with that from a
previous survey undertaken on the same subject in 2008 to show how the
environment for insurance aggregators has evolved over time.
- unique data showing whether consumers in each country use one, two,
three or up to seven or more websites when researching insurance
- standardised figures illustrating distribution channels employed for
acquiring motor and household insurance, differentiating between
'available' customers buying for the first time or switching provider
and customers simply renewing a policy bought in a previous year;
- similar statistics showing the distribution interfaces used for the
same two policy types in each country with a split between sales in a
face-to-face setting, online sales, telephone sales (both inbound and
outbound) and postal sales;
- performance benchmarking for the leading aggregators in each of the
six countries in order to indicate rates of recognition, usage to
research insurance and usage to actually buy insurance;
- survey results that outline planned usage of online insurance
comparison sites in each country and how future utilisation is likely to
vary between previous users of aggregators and non-users.
For more information visit http://www.researchandmarkets.com/research/m6p4k7/aggregation
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