|[March 11, 2013]
Court Denies Second Attempt to Pull Intuit's TurboTax Ads
SAN DIEGO --(Business Wire)--
Intuit (News - Alert) Inc. (Nasdaq: INTU) responded today to a decision by the U.S.
District Court for the Western District of Missouri denying, for the
second time, H&R Block's attempt to stop Intuit from continuing to air
two television advertisements for TurboTax.
In denying H&R Block's motion for a preliminary injunction, the court
noted that although H&R Block makes "much of their training programs for
tax preparers in their first year and beyond, training is not the same
thing as experience." The judge further stated that "it is not false or
misleading…to draw consumers' attention to the true statement that
certain consumers who go to major tax stores could have their taxes
prepared by someone who has no prior work experience preparing taxes."
The court further recognized that the statement "More Americans trusted
their federal taxes to TurboTax last year than H&R Block stores and all
other major tax stores combined" is true.
The statement below can be attributed to Dan Maurer, general manager and
senior vice president of Intuit's Consumer Tax Group.
"Today's ruling is a victory for hardworking taxpayers. For the second
time, the court has rejected H&R Block's attempts to pull advertisements
that make clear to taxpayers that TurboTax hires only CPAs, Enrolled
Agents and tax attorneys to assist Americans as they prepare their own
tax returns. This stands in sharp contrast to the prior tax experience
of some of those who major tax stores advertise for and hire.
"At TurboTax, we exist to help people keep more of their hard-earned
money. We do that by combining the ease and convenience of preparing
taxes anytime, anywhere, without an appointment, with help from only the
most highly qualified and credentialed tax expets.
"We urge taxpayers to take a second and look at who is preparing their
tax return at H&R Block. Not only does TurboTax save taxpayers on
average $100 or more over H&R Block stores, we stand behind every return
with our 100% Accurate Calculations Guarantee and our Maximum Refund
Guarantee so customers can be confident they'll get it right the first
"Our customers - nurses, teachers, firefighters, U.S. service men and
women, people who work the night shift, people who work double shifts,
more than 25 million Americans in all, tell us they choose to do their
own taxes with TurboTax because they get their maximum refund possible
and save more of their hard-earned money in the doing.
"Think about who you trust to help keep what you earned. For 31 years,
we've believed that the best person to do your taxes is you. And
TurboTax is here for you every step of the way, whenever you need us.
It's why more Americans trusted their federal returns to TurboTax last
year than to H&R Block stores and all other major tax stores combined."
Intuit Inc. is a leading
provider of business and financial management solutions for small and
mid-sized businesses; financial institutions, including banks and credit
unions; consumers and accounting professionals. Its flagship products
and services, including QuickBooks®, Quicken®
simplify small business
management and payroll
finance, and tax
preparation and filing. ProSeries®
and Lacerte® are
Intuit's leading tax preparation offerings for professional accountants. Intuit
Financial Services helps banks and credit unions grow by
providing on-demand solutions and services that make it easier for
consumers and businesses to manage
Founded in 1983, Intuit had annual revenue of $4.15 billion in its
fiscal year 2012. The company has approximately 8,500 employees with
major offices in the United
States, Canada, the United
Kingdom, India and
other locations. More information can be found at http://www.intuit.com.
Intuit and the TurboTax logo, among others, are registered trademarks
and/or registered service marks of Intuit Inc. in the United States and
other countries. Live tax advice is a free service available year round
via phone or live chat. Restrictions apply. Experience levels, hours of
operation and availability vary and are subject to change without
notice. See http://www.turbotax.com for
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