Palm Beach County's Tourist Development Council head chosen from sister marketing agency [The Palm Beach Post, Fla.]
(Palm Beach Post (FL) Via Acquire Media NewsEdge) March 11--The Palm Beach County Convention and Visitors Bureau operations vice president has accepted the top job at the Tourist Development Council, pending county commission approval Tuesday.
Glenn Jergensen, who moved from the Greater Boynton Beach Chamber of Commerce to the CVB in early 2012, oversaw an economic study last year that determined $5 billion is spent locally each year by tourists. He also worked closely with the bureau's plans to use statistical market research to help determine how to spend marketing dollars.
Jergensen said it is a good time to be taking over the TDC, as tourism is rapidly recovering from the downturn during the recession. He said his goal is to do a better job of letting towns and city redevelopment agencies as well as tourism partners at hotels and attractions know more about how the bed tax agencies are promoting Palm Beach County as a destination.
The top job at the TDC, the umbrella organization for the bed tax agencies, has been open since September, when Roger Amidon left after three years to become general manager at Palm Beach Marriott Singer Island Beach Resort and Spa.
"He is an outstanding member of our team," CVB President and CEO Jorge Pesquera said. "I think he has the technical skills, temperament and vision to help all of us succeed as a travel and tourism destination."
County Deputy Administrator Verdenia Baker said Jergensen's business background was a plus.
Jergensen was chamber president for six years, and he served on that chamber board during his 20-year stint at Motorola, where he was senior controller and director of finance. He served on the CVB board while chamber president.
"He has the expertise, as far as serving on the convention and visitor board and working in the operations," she said.
His experience also meshes with TDC to reach out to municipalities and educate about "the value of tourism to this county," Baker said.
Jergensen was chosen over 100 applicants. The other finalists were Rozeta Mahboubi, executive director at the Martin County CVB, and John Cohen, former executive director of the Durango (Colo.) Area Tourism Office.
Top officials of the bed tax agencies -- TDC, CVB, Sports Commission, Cultural Council, Film and Television Commission and convention center -- meet Thursday in a strategic planning retreat to map out the next three years. Baker had hoped to have the executive director in place, but Jergensen technically will be attending in his role with the CVB.
He starts at the TDC on March 25, earning $125,000.
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