Marketing your business online [Daily Monitor, The (Uganda)]

(Daily Monitor, The (Uganda) Via Acquire Media NewsEdge) Many of us use the internet for basic things like surfing social networks and on a more subtle note doing bits of research on topical issues.

However, beyond the usual things that we do, the internet is indeed one of those tools that have not been fully utilised by Ugandans.The internet can be used for quite a number of functionalities including marketing, shopping for any required item or selling off that property that you feel is no longer of use to you. eyetrade.ug is one such facilitate, which has been built to offer free online marketing services.

The website's status read: "In case you need to sell anything, you only need to market it here free of charge."Equally, the note on the website adds: "If you are looking for something, you need to search through the listed items to obtain seller details and the item's price of charge." "We've space for everything, from cars to cattle, furniture or fumigation equipment, roller skates to real estate." Mr Sharren Glenc, the Eyetrade Uganda country manager, says the website's aim is to allow small and medium enterprises develop their businesses without spending extra money on advertising.

"We focus on small businesses to help them reduce the cost of marketing their products on the internet through availing them with the benefit of a wider market accessed via the internet," he says. Mr Peter Musoke, a banker in Kampala confesses to have been a beneficiary of the service when he wanted to sell his used cooker."For about a year I had thought of selling my cooker but I had no shop to display it, so I decided that I would sell it to any of my colleague at whatever price," he says.

"So I started looking for someone who could buy it and it was through this that a colleague told me of a certain website called eyetrade.com." "I searched for it and signed up after which I took the picture of my cooker and posted it with my contacts and price details. In a matter of days, I received reactions from about seven persons from Kampala, Jinja and Masaka inquiring about the cooker." Mr Musoke says. They all offered different prices; however, I settled for the highest bidder who agreed the terms of sale.

Access wider audienceThis is how I managed to sell "my cooker at a good price considering that I had decided to dispose it off at any price." Another beneficiary is Ms Can Aksoy, an electronics dealer in Kampala.Ms Aksoy says she has used this website [eyetrade.com] for about two years and it has made her wonders."I use eyetrade.com and it has helped me to expand my business to as far as Arua." "This, in some way has helped me to reach bigger markets contrary to how I had started as a Kampala business." eyetrade.com is not the only online marketing link on the Ugandan market. In 2011, Kampala Money Mart launched an online portal www.kampalamart.com, another platform that links up buyers and sellers.

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