[March 13, 2013]

Alex Rampell of TrialPay.com Selected to Speak About Consumer Behavior Secrets at the Innovation Project 2013

TrialPay, Inc. today announced that Alex Rampell, CEO will speak at the Innovation Project 2013, hosted by PYMNTS.com taking place March 20^th-21st at Harvard University in Cambridge, MA. Alex Rampell will participate in the session entitled Shoponomics: Uncovering the Hidden Clues to Why Consumers Shop and How They Pay. Moderated by Steve Levitt, Alex Rampell will be joined by other payments industry leaders.

Alex will share how he built TrialPay, moved beyond that to close the redemption loop from online ads to brick and mortar sales and much more.

"The status quo of payment options has begun a radical shift in recent years that continues to drive more choice into the hands of consumers. Understanding their motivations and building innovative technologies to give them compelling new ways to pay is an exciting shakeup to the old standard of big banks and cash," said Alex Rampell.

The Innovation Project 2013 will assemble the most senior executives and elite innovators from just about every established payments company worldwide, and CEOs of the most innovative startups to change the conversation about how to create, ignite and scale innovation.

"We are pleased TrialPay will be participating in the Innovation Project 2013. The forward looking perspective and insights that Alex brings will be of great interest to our delegates," said Karen Webster, CEO at Market Platform Dynamics (News - Alert).

For additional details and a comprehensive look at the Innovation Project 2013, visit: http://theinnovationproject2013.com/

About The Innovation Project

Over 2 days, 100 speakers and 500 senior members of the payments industry will change the way that the payments and its brader commerce ecosystem thinks, talks, delivers and ignites innovation. On March 20^th and 21^st the greatest minds in commerce and payments will assemble at Harvard University near Boston to kick the conversation about innovation up to an entirely different level at a program called The Innovation Project. Speakers and delegates are among the most senior executives and elite innovators from literally every established payments company worldwide, along with the CEOs of the most innovative start-ups in the space. One of its five modules includes pairing industry CEOs with external thought leaders such as Al Gore (former US VP), Steve Levitt (Freakonomics), Eric Reis (The Lean Start Up), Rosie Rios (US Treasurer), Russell Simmons (Rush Card), Raj Date (CFPB), and Josh Lerner (Architecture of Innovation) to challenge the conventional wisdom around what it will take to get merchants and consumers to adopt new ways to shop and pay. Warren Buffett is the program's keynote. The Innovation Project also hosts the industry's 2013 PYMNTS.com Innovator Awards, given to 15 of the industry's top innovators over dinner, which this year will be emceed by B.J. Novak of The Office and will introduce delegates to 40 of the hottest "next generation" payments innovators.

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about "what's next" in payments. C-suite and VP level executives read it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It's where the best minds and best content meet on the web.

About TrialPay, Inc.

TrialPay's transactional advertising platform boosts revenue and converts more customers for online merchants by placing targeted promotions around transactions. TrialPay presents customers with compelling incentives and payment options from name-brand advertisers, increasing sales for online merchants while driving traffic and customer acquisitions for premier advertisers. With TrialPay, everyone wins: customers get a free product or significant discount on current or future purchases, advertisers acquire new customers on a pay-for-performance basis and online merchants earn more revenue from their current traffic.

TrialPay works with leading companies across many industries, including software, social apps, retail, online services and more. TrialPay holds key patents spanning alternative payment methods for products, services and virtual goods sold online. For more information, please visit http://www.trialpay.com.

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