Mobile is the new television, Facebook executive says [London Evening Standard]
(Evening Standard (London, England) Via Acquire Media NewsEdge) March 15--Online mobile usage is growing so quickly that advertisers will soon regard it as being as important as TV, according to Facebook's top London-based executive.
"I believe mobile is the new TV and it will be viewed that way in the very short future in many of the markets that you would not have suspected," said Carolyn Everson, vice-president of global marketing solutions.
"It's a mass medium. It's not this 'nice thing to have on the side and let's go experiement'."
Facebook has 680 million mobile users and has been trying to persuade advertisers that it has the same reach as TV, while offering better targeting by demographic, location and other measures.
Users are now spending an average of nine hours a month on Facebook's mobile app, compared to six hours on desktop. Britons are almost two and a half times more likely to use Facebook daily on mobile rather than on desktop. Everson said "there isn't a huge difference" in tablet usage compared to smartphone.
Facebook claims it has now become "mobile-first" as it generates 23 percent of all revenues and rising. "It is the closest thing to a consumer, if you think of all the mediums we've ever operated in," she said.
(c)2013 London Evening Standard
Visit the London Evening Standard at www.standard.co.uk
Distributed by MCT Information Services
[ Back To Technology News's Homepage ]