BLACKBERRY RIPE FOR A COMEBACK
(Observer (UK) Via Acquire Media NewsEdge) A few years back, the comedians Ronnie Corbett and Harry Enfield produced a sketch set in a greengrocer's. In a slight take-off of the classic Two Ronnies fork handles skit, Corbett walked in, placed a piece of fruit on the counter and delivered the line: "My blackberry is not working."
The joke was really on the mobile-phone maker, as this was just about the time its woes started. But after years of trouble, it is threatening a comeback.
For those overwhelmed by the multimillion-dollar marketing onslaught that accompanied the arrival of the Samsung Galaxy S4 last week, other smartphones are available. BlackBerry will take a crucial step in its attempt to rejoin that race on Friday when its Z10 makes its US debut.
The handset has been on sale in the UK since January and has sold well. There's just one snag: claims by RBC Capital Markets analysts that customers are returning them to the shops in "higher than normal" numbers. Corbett knows how that feels.
(c) 2013 Guardian Newspapers Limited.
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