|[March 21, 2013]
Kiip Announces $100,000 2013 "Creation" Build Fund for Independent App Developers
SAN FRANCISCO --(Business Wire)--
Hot on the heels of being named to Fast Company's Top 50 Most Innovative
Companies in the World list, Kiip
announces today the second iteration of its annual Build Fund to help
independent developers build and market their apps and games. Open to
all independent app developers, this year ten winners will each receive
$10,000 in cash and $5,000 worth of services from Kiip's chosen partners.
This year's fund is centered around the theme of "Creation". "Once in a
while, an app or a game comes along that defines an entirely new
category. It challenges a design assumption, it attempts a risky game
mechanic - it creates something completely new. Sometimes, we get lost
in the shuffle of the day to day, the incremental gains, the iteration,
when some of the best games and apps today came from something less
scientific: a spark of genius and inspiration. We are looking for the
developers that create these movements. It's time that we focus on the
true independents," said Brian Wong, co-founder and CEO of Kiip.
On top of the winning package, chosen developers will also be connected
with industry-leading mentors across many themes, including:
Phill Ryu, creator of Clear and MacHeist
Jon Jordan, Pocket Gamer
Phil Black, True Ventures
Adam D'Augelli, True Ventures
Lee Linden, Facebook (News - Alert) Gifts (previously Tapjoy and Karma)
Lars Leckie, Hummer Winblad Venture Partners
Kevin Talbot, Relay Ventures
Mario Wynands, PikPok Games
Scott Kveton, Urban Airship
Matt Van Horn, Path
Matt Hunter, Jawbone
Derek van Vliet, Get Set Games
Markus Kassulke, HandyGames
Robby Kwok, Crittercism
"The Kiip Build Fund is a fantastic experience for independent
developers," said Michael Leip, CEO and founder of Lab 927, a 2012 Build
Fund winner. "Aside from the obvious monetary benefit, you gain access
to a great group of high-level peers and exceptional mentors who are
pillars of the industry. The Build Fund holds the potential to take a
small indie company from good to great."
As winners integrate Kiip's rewards solution into their apps, they will
receive valuable services from Build Fund partners, which include Amazon
Web Services, Crittercism, Localytics, Parse and Urban Airship. Services
cover all facets of development, from backend infrastructure and bug
reporting to analytics and push notifications.
"Last year's Build Fund taught us a lot. It kickstarted a lot of
creativity. Many developers started to ask us when we would do our next
one," said Wong. "This year we also wanted to do something a little
different. Kiip has grown in the last year into categories on top of
games including fitness and health apps. Fitness and health has been an
important fixture in our network and so this year we are announcing that
Pepsi has come on board with its Propel brand as a Build Fund sponsor."
In this year's fund, there will be three spots open for fitness and
health apps. Pat of the sponsorship includes Propel rewards that will
be allocated to these winners immediately when they are Kiip-enabled.
Kiip's spot-rewards create significant retention and engagement benefits
for developers while allowing them to monetize their apps. According to
a recent study conducted by a University of California, Berkeley
researcher, Kiip-enabled apps more than double the length of a typical
user session and lead users to open the app 31 percent more times. Kiip
also recently launched a brand new set of dashboards for its developers
with a strong angle towards retention.
More than 800 games and apps currently employ the Kiip network to offer
users premium rewards from Kiip's more than 70 major consumer brand
partners, including Mondelez International (formerly Kraft Foods),
Pepsi, McDonald's, American Apparel, Procter & Gamble, Wrigley,
7-Eleven, Sony Music, Best Buy, Amazon, Verizon (News - Alert) and more.
Kiip also plans to celebrate its past and future Build Fund winners at
GDC 2013 in San Francisco with an event headlined by LA Riots. Details
can be found at http://kiippartygdc.eventbrite.com.
To apply for the 2013 Build Fund, visit http://kiip.me/fund.
To download the Kiip SDK, visit http://kiip.me/begin.
Kiip is the world's first mobile rewards network that delivers rewards
for achievements in apps and games. The company's category-creating
rewards platform enables brands to reach consumers in the moments when
they are most engaged and receptive, while driving revenues and greater
user allegiance for Kiip-enabled games and apps. Kiip was founded in
2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi. In addition to
its San Francisco headquarters, Kiip now has offices in New York City,
Los Angeles, Chicago, London and Bogotá. Kiip is currently backed by
Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures,
Digital Garage, Verizon Ventures, Crosslink Capital and others. For more
information, visit www.kiip.com.
FOR MORE INFORMATION PLEASE CONTACT:
Amazon Web Services (News - Alert)
Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage
of Amazon's expertise and economies of scale to access resources when
their business needs them, delivering results faster and at a lower
cost. Today, Amazon Web Services provides a highly reliable, scalable,
low-cost infrastructure platform in the cloud that powers hundreds of
thousands of enterprise, government and startup customers businesses in
190 countries around the world. AWS offers over 30 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan, Singapore, and Australia.
Crittercism, based in San Francisco, California, is the world's first
mobile app performance management (APM (News - Alert)) solution that offers a real-time
global view of app diagnostics and app crashes across iOS, Android,
Windows Phone 8, Hybrid and HTML5 mobile web on over 500 million unique
devices and over 50 billion app loads. The company's investors include
Opus Capital, Shasta Ventures and Google Ventures. Learn more
@crittercism and www.crittercism.com.
Localytics is the leading provider of closed-loop app marketing and
analytics solutions. The company helps organizations gain data-driven
insights into their end user interactions and leverages this knowledge
to create automated, personalized and behavioral-targeted actions within
the app, maximizing revenue and driving customer loyalty. Localytics
supports more than 500 million smart devices for customers like eBay,
The Fox Group, Microsoft and The New York Times. Backed by Polaris
Venture Partners and other leading investors, Localytics is
headquartered in Boston, Mass. For more information visit www.localytics.com.
Parse (www.parse.com) is the mobile
Windows Phone 8, and OS X. Parse allows your team to focus more on
creating a great user experience and less on server maintenance and
complex infrastructure. We offer push notifications, social integration,
data storage, and Cloud Code which lets you add rich custom logic to
your app's backend. With Parse, you can add a scalable and powerful
backend in minutes and launch your app in record time without ever
worrying about server management.
Urban Airship enables brands to build relationships with their
constantly connected customers through Mobile Relationship Management
solutions that streamline delivering highly targeted, cross-platform
mobile push messages and Apple Passbook passes. Billions of push
messages and tens of thousands of passes are delivered each month,
sparking exceptional consumer experiences, driving app engagement and
increasing customer loyalty and lifetime value for leading brands such
as CBS Interactive, Cinemagram, ESPN, Groupon, shopkick, Walgreens and
Warner Bros. The company's solutions manage the end-to-end process of
high-performance push messaging, location-targeted messaging and
Passbook pass management. For more information, visit www.urbanairship.com and
follow us on Twitter @urbanairship.
[ Back To Technology News's Homepage ]