|[March 22, 2013]
Thinfilm Receives First Order for Brand-Protection System
OSLO, Norway & SAN FRANCISCO --(Business Wire)--
Thin Film Electronics ASA ("Thinfilm")
(OSE: THIN.OL) announced today it has received the first order for the
use of Thinfilm Memory for brand protection, a system of specialized
electronic labels to help thwart counterfeiting. The order was received
from a global consumer packaged goods company.
"The largest companies in the world lose billions of dollars each year
to illegally copied merchandise. Product labels are easy to duplicate,
and even authorized retailers may be unable to recognize counterfeit
products," said Davor Sutija, Thinfilm's CEO. "Thinfilm's ultra low-cost
electronic memory provides distributors and retailers a powerful way to
detect fake products."
Thinfilm MemoryTM has an electronic signature that is
virtually impossible to replicate. Additionally, the signal can be
deliberately and predictably modified to create a signature unique to a
product line or manufacturer. The brand protection system includes
custom-designed memory labels and a handheld reader that tests the
product label and verifies its authenticity. The Thinfilm Memory labels
can be applied to any product in the same way as a conventional label.
In addition, Thinfilm's unique protection process makes the memory
labels extremely robust, able to withstand abusive handling and harsh
With this memory label offering, Thinfilm will deliver electronic
validation at the individual item level, making it easier for consumers
to be assured they are buying authentic products.
Thin Film Electronics ASA (Ticker: THIN.OL) is a leader in the
development of printed electronics. The first to commercialize printed
rewritable memory, Thinfilm is creating printed system products that
will include memory, sensing, display and wireless communication-at a
cost-per-functionality unmatched by any other electronic technology.
Thinfilm's roadmap of system products integrates technology from a
strong and growing ecosystem of partners to enable the Internet of
Things by bringing intelligence to disposable goods. Company
headquarters are in Oslo, Norway, with product development in Linköping,
Sweden, sales offices in San Francisco, USA, and Tokyo, Japan, and
manufacturing in Pyongtaek, South Korea. www.thinfilm.no
[ Back To Technology News's Homepage ]