Fairway Furniture Appoints Metakinetic to Develop New Ecommerce Website; Fairway Furniture appoints Metakinetic to implement new ecommerce solution

(M2 PressWIRE Via Acquire Media NewsEdge) Fairway Furniture, one of the UK's leading independent home furnishing retailers has appointed award-winning full service ecommerce agency , Metakinetic, to redesign and redevelop its ecommerce website.

With branches located throughout Devon and Cornwall, Fairway Furniture, a sixth generation family-run business, prides itself on offering great quality products at unbeatable prices, backed by a reliable, friendly and informed customer service. The company retails a variety of products, both brand name and their own exclusive designs, and has been in business for an impressive 157 years.

Berkshire-based full service ecommerce agency Metakinetic was appointed following a competitive pitch process, in which Metakinetic impressed Fairway Furniture's management team with its ecommerce knowledge, technical capability and tailored, caring approach to its customers. Metakinetic works with retail clients that include River Island, Hingstons, Specialized, 118 Golf, Andertons Music Group and SanDisk.

The project, which will be split into two key phases, will see phase one focusing on moving Fairway Furniture from its current ecommerce agency, to Metakinetic's ecommerce solution, MetaCommerce, creating a fresh new look and feel and allowing Fairway Furniture to more easily update its website, have a more stable platform and facilitating the future development of the website to meet the specific needs of the company. Phase two will immediately follow the initial launch and will involve an in-depth integration with Fairway Furniture's current back office solution.

Fairway Furniture, which is arguably the most successful retailer of its kind in the South West, will use its new ecommerce solution to allow it to compete directly and successfully with the country's largest home furnishing retailers. The website project will provide Fairway Furniture with a number of features essential in achieving its ambitious goals, including; a user friendly and time efficient administration system to allow quick and easy updates to the site and products; flexibility to develop additional features and functionality as required; intuitive navigation and product discovery; ability for the site to manage large number of product variables; and a deep integration with its current back office solution; whilst also requiring an attentive and quality service from its ecommerce agency.

Peter Harding, the sixth generation Harding to take the Fairway Furniture helm commented; "Metakinetic are a company that we feel has a very good fit to our business. They understand the needs of a retailer in our market sector, have a dedicated team to deliver our requirements and in MetaCommerce a platform that is robust, constantly developing and fully featured. We are confident that working together we can grow our online presence rapidly to provide both our online and offline customers a web experience to rival the very best. " Darren Bull, Metakinetic's Founder and CEO added; "We are delighted to be working with an independent retailer that recognises and shares our values and hard-work ethic; we are looking forward to playing an instrumental part in significantly improving the performance of Fairway Furniture's ecommerce operation." PRESS CONTACTS: Jocelyn Kirby, Head of Marketing E: Jocelyn.kirby@metakinetic.com DD: 0118 324 9000 About Metakinetic Metakinetic is a full service ecommerce agency founded in 2005. Based in Wokingham, Berkshire, with a team of 18 specialists, Metakinetic provides creative, technical and marketing services to a wide range of online retailers.

Focusing on quality, support and delivering results, Metakinetic helps its clients increase ecommerce sales and reduce operational costs. Metakinetic has worked with clients that include Daily Mail Shop, River Island, 118 Golf, Sohos, Laverstoke Park Farm and the award-winning sports bra site, LessBounce.

Metakinetic won an ECMOD Ecommerce Supplier of the Year Award, appears on the Recommended Agencies Register (RAR) for achieving a high level of client satisfaction, was ranked 25th largest digital agency in the Wirehive100, and shortlisted for a fast growth award, and has staff members that write for a variety of industry publications, including Econsultancy, Direct Commerce Magazine and Digital Marketing Website, Fourth Source and has been involved in judging the Web Marketing Association's WebAward. Metakinetic is also one of the founding companies of Berkshire Digital, a Berkshire-based non-profit community that organises events for businesses interested in all aspects of digital.

Metakinetic is a Microsoft Gold Certified Partner, Google Adwords Certified Partner and a Znode Gold Implementation Partner.

About Fairway Furniture Fairway Furniture is one of the leading independent home furnishing retailers in the country, with branches located throughout Devon and Cornwall. The company's mission is to offer great quality products at unbeatable prices -- backed by a reliable, friendly and informed customer service.

Founded originally in Plymouth back in 1856 by one John Harding, the company has more than 150 years' experience in the home furnishing industry and remains owned and managed by the founding Harding family -- now into its sixth generation.

Fairway Furniture supplies both leading brand name products and their own exclusive designs -- sourced by buyers from factories around the world, to bring its customers the best possible value. The stores offer a mix of traditional and contemporary products, displayed in a relaxed atmosphere, allowing time and freedom to select from the widest choice.

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