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Digital Video Value Chain Climbs 38% to $6.3 Billion in 2012 while Global Ecosystem Revenues Reach $9.4 BillionApr 16, 2013 (M2 PRESSWIRE via COMTEX) -- Research and Markets has announced the addition of the "Digital Video Value Chain 2013" report to their offering. The digital video value chain (comprising CDN, video ad networks, serving platforms, auctions, exchanges, RTBs, integrated video platforms, media transformation, processing, optimization and analytics, mobile ad networks, platforms and media clearing environments made a combined $6.3 billion in 2012 revenue. Revenues (net of requisite publisher payouts) improved 38.1% for U.S.-based vendors, including their international operations. Globally, the digital video value chain grew 36.6% to $9.4 billion, bookending a nine-year CAGR of 38.6%, as encompassed in this multi-disciplinary ecosystem, operations and business analytics report by AccuStream Research. This 600 page edition, Digital Video Value Chain 2013, presents exclusive, extensive primary quantitative research about each value chain entrant and related sectors, comparative growth rates and business model implementations. Company revenue and sector valuations are enhanced, complemented and contextualized through dozens of comprehensive and insightful operations-focused Q & A's conducted with management, sales, technology and marketing executives across the entire value chain. Operations analysis provides number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (historical, current and forecast to 2015), global reach, market share, R & D initiatives, competitive assessments and strategic partnering initiatives. Video value chain principals include Akamai, Limelight Networks, Internap, Level 3, Edgecast, CDNetworks, ChinaCache, Brightcove, thePlatform, Kaltura, DigitalSmiths, Kit Digital, Adobe Auditude, RAMP, Sharethrough, adRise, Tremor Video, SpotXchange, Adap.tv, DG/MediaMind, SET Media, Freewheel, YuMe, AudienceScience, TubeMogul, Buzz City, JumpTap, Madhouse, Mobclix, InMobi, Origin Digital, Encoding.com, Sorensen Media and many more. CDNs accounted for 36.9% of 2012 value chain revenue, followed by ad networks (online and mobile), integrated media platforms and processing solutions. On a global basis, mobile ad networks, platforms and clearing environments are forecast to capture 29.3% of digital video ecosystem net revenue by 2015, online video ad networks and CDNs at 27%, integrated platforms, optimization and processing 16%. Companies Mentioned - Adap.TV - Audiencescience - Brightcove - Buzz City - Casee - Cloudflare - Edgecast - Encoding.Com - Eyeio - Freewheel - Highwinds - Ignite Technologies - Internap - Jumptap - Jun Group - Kaltura - Labone - Level 3 - Limelight Networks - Limelight Video Platform - Madhouse - Mixpo - Netdna - Nexage - Octoshape - Origin Digital - Pointroll - Qumu - Rocket Fuel - Sharethrough - Snappytv - Sorenson Media - Taboola - Telestream - Tremor Video - Tubemogul - Vbrick - Vimation - Visible Measures - Vzaar - Wowza Media Systems - Xad, Inc. - Yottaa - Yume Inc. For more information visit a href="http://www.researchandmarkets.com/research/6dn88w/digital_video">Research and Markets CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Media and Entertainment (http://www.researchandmarkets.com/categories.asp cat_id=15&campaign_id=6dn88w) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected]. |