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Encoding.com Integrates Video Platform with Scripps for Amazon Instant Video
[June 10, 2013]

Encoding.com Integrates Video Platform with Scripps for Amazon Instant Video


Jun 10, 2013 (Close-Up Media via COMTEX) -- Encoding.com, a video processing service, announced that Scripps Network Interactive, a company focusing on home and lifestyle programming, has leveraged its cloud video processing platform to enable distribution for its television shows and ancillary video content from HGTV, Food Network, DIY Network, Cooking Channel and Travel Channel for the Amazon Instant Video on-demand video platform.



With TV series like Chopped, Iron Chef America, Renovation Realities, Kitchen Crashers and Throw Down with Bobby Flay, and reaching over 100 million households, Encoding.com said video is at the heart of Scripps' digital offerings. Preparing this content for web and mobile consumption requires massive computing resources equipped for high-speed processing. Encoding.com's cloud platform provides instant, elastic capacity to scale support for Scripps' video volume requirements. Multi-core, high-speed processing capabilities eliminate long video queues, ensuring that videos are instantly available to view across all devices and browsers. In addition, a suite of editing and customization features, universal closed captioning support and content packaging options enable Scripps to automate its workflow for VOD platform distribution including Amazon Instant Video.

"Scripps Network Interactive is home to the leading brands for creating original and entertaining programming centered on our lifestyle: home, food and travel," said Jeff Malkin, president at Encoding.com. "By utilizing Encoding.com's cloud-based, automated processing platform, Scripps is able to expand its reach to where a growing percentage of its audience is consuming video content -- across all web and mobile platforms." "We are now believers in Encoding.com's highly scalable cloud-based video platform," explains David Zebroski, Vice President of Digital Video Operations for Scripps Networks Interactive. "Encoding.com's powerful transcoding and automated workflow capabilities enabled us to dramatically reduce our time-to-market for Amazon Instant distribution by processing our entire catalog within a couple of weeks." More information: www.encoding.com www.scrippsnetworksinteractive.com ((Comments on this story may be sent to [email protected]))

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