Portuguese internet users are the most motivated in Europe [Global Data Point]
(Global Data Point Via Acquire Media NewsEdge) Portuguese internet users are the most motivated and advanced in Europe and came second out of 33 countries worldwide, acording to a study by Mindshare. It said the Portuguese are the most motivated by the search for information and come third in the use of the internet for individual expression, such as blogs. They occupy seventh place when it comes to transactions. China leads the ranking as the most motivated globally, also occupying the top positions in terms of transactions and individual expression.
Right behind Portugal, Singapore comes in third place, where the main motivation for using the internet is entertainment. Among the less motivated are the French, who occupy the last place (33) globally.
They are also less motivated by the search for information and entertainment. Given the quality of the infrastructure at their disposal, the US (20th), Japan (28th) and the UK (17th) are less motivated than normal to use digital media for all the aspects considered. In Latin America, Chile is the most advanced (11), overtaking Brazil (14) and Venezuela (18).
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